Senior Executive Content Marketing
Senior Executive Content Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking an experienced and strategic Senior Content Strategist to join our marketing team. This role is responsible for developing and executing a comprehensive content strategy to support marketing campaigns for trade exhibitions.
The ideal candidate will create highquality impactful content across multiple channels while collaborating with internal stakeholders and external partners. In addition they will oversee and guide internal and external content writers to ensure all content aligns with the brands objectives and maintains the highest standards.
As the team grows this role may also take on responsibility for training and mentoring junior content creators. This role requires a strategic thinker who can balance handson content creation with stakeholder management ensuring all deliverables meet the highest quality standards and drive measurable results.
Key Responsibilities:
Content Strategy Development:
- Develop and execute a robust content strategy to support marketing campaigns for trade exhibitions ensuring alignment with business objectives.
- Conduct audience research competitor analysis and market trend assessments to inform content creation and identify opportunities.
- Collaborate with internal teams and external stakeholders to align content strategies with broader campaign objectives.
Content Creation and :
- Produce highquality content tailored to multiple channels including:
- Email Marketing (eDMs): Develop personalized engaging and conversiondriven copy.
- Social Media: Create platformspecific content to increase engagement and awareness.
- Websites: Write and optimize SEOfriendly content to improve discoverability and traffic.
- Press Releases: Craft impactful announcements to generate media interest.
- Blogs and Editorials: Develop thought leadership content to position the brand as an industry leader.
- Marketing Collateral: Create content for brochures flyers and other promotional materials.
- Ensure all content is aligned with the brand voice consistent in tone and style and tailored to audience needs.
Content Oversight and Collaboration:
- Brief oversee and provide guidance to internal and external content writers ensuring their work aligns with the overall content strategy brand guidelines and marketing objectives.
- Review edit and provide constructive feedback on content to maintain quality and effectiveness.
- Establish strong relationships with external agencies freelance writers or other contributors to ensure timely and seamless content delivery.
Campaign Management and Optimization:
- Plan execute and analyze contentdriven campaigns to meet strategic objectives with a focus on audience engagement lead generation and conversions.
- Monitor content performance across channels using data insights to optimize strategies and improve outcomes.
- Collaborate with designers digital marketers and marketing teams to deliver cohesive campaigns.
Market Research and Insights:
- Stay updated on industry trends competitor activities and audience preferences to identify new content opportunities.
- Leverage analytics tools (e.g. Google Analytics marketing automation platforms) to track campaign performance and inform future strategies.
Qualifications :
Qualifications and Experience:
- Proven experience 5 years) in content marketing content strategy or a related role preferably within B2B marketing or event promotion.
- Proven ability to create highquality content across a variety of formats and platforms with a strong portfolio showcasing your work.
- Experience working with or managing external content contributors such as agencies or freelance writers.
- Familiarity with digital marketing techniques including SEO email marketing and social media.
Skills and Competencies:
- Exceptional writing and editing skills with the ability to adapt tone and style for diverse audiences and platforms.
- Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines in a fastpaced environment.
- Proficiency with content management systems (CMS) email marketing platforms and social media tools.
- Advanced understanding of SEO best practices and keyword research.
- Analytical mindset with experience using tools like Google Analytics to measure and optimize content performance.
- Creativity and innovation in developing content strategies and storytelling approaches.
Additional Skills (Preferred):
- Experience promoting trade exhibitions or other largescale events.
- Knowledge of CRM platforms and their application in content marketing.
- Familiarity with basic graphic design tools (e.g. Canva Adobe Creative Suite) is a plus.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
