Director - SEO and Demand Generation Content
Director - SEO and Demand Generation Content
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Job Description
We are looking for a strategic and resultsdriven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and manage DG content across the funnel and lead a highimpact team responsible for crafting compelling content that attracts nurtures and converts leads.
The ideal candidate is an expert in SEO content strategy and demand generation who thrives in a crossfunctional environment partnering with teams across product marketing brand growth and campaigns.
Please note: This is a hybrid role that will be based in Bellevue WA and requires an inoffice presence three days per week (TuesdayThursday).
Key Responsibilities
Lead SEO strategy and driving organic growth and optimizing Freshworks digital presence
Manage SEO agency and external partners ensuring bestinclass strategies and
Oversee a small but mighty team of DG content creators producing highimpact content for top middle and bottomfunnel leads
Develop and optimize demand generation content journeys ensuring seamless audience experiences across channels
Partner with campaign managers brand product marketing and crossfunctional teams to align SEO and DG content with marketing goals
Own content performance tracking and reporting using datadriven insights to improve organic visibility and conversion
Stay ahead of SEO trends AIdriven content strategies and search engine algorithm updates
Implement SEO best practices for multiregion multilanguage enterprise websites
Spearhead website migrations CMS transitions and technical SEO enhancements
Lead technical SEO initiatives including site architecture crawlability indexation schema markup Core Web Vitals and page speed optimizations
Collaborate with engineering and web development teams to implement structured data optimize JavaScript rendering and ensure SEOfriendly site performance
Innovate with AI personalization and marketing automation to scale content and enhance engagement
Qualifications :
10 years of experience in SEO and content marketing preferably in B2B SaaS
Proven experience leading SEO strategies and demand gen content efforts at scale
Strong expertise in technical SEO content strategy local SEO and linkbuilding
Experience managing SEO agency relationships and internal teams
Deep understanding of demand gen funnels and contentdriven customer journeys
Strong analytical skills with proficiency in Google Analytics SEMrush Ahrefs and other SEO tools
Experience with marketing automation tools A/B testing and conversion rate optimization
Working knowledge of HTML CMS platforms (WordPress) and web development best practices
Ability to influence and collaborate across crossfunctional teams
Experience using AI and automation to scale content creation and optimization
Strong written and verbal communication skills with a thought leadership mindset
Additional Information :
Please note: This is a hybrid role that will be based in Bellevue WA and requires an inoffice presence three days per week (TuesdayThursday).
This role is based in the Seattle Metro Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$168000$276000 USD Base Salary Variable Compensation
Freshworks Benefits: Freshworks offers multiple options for medical dental vision disability and life insurance. Flexible time off (plus paid US holidays) commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
