Lead Marketing Data Analyst
Lead Marketing Data Analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 128600 - 234200
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research analysis and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.
Within GMI the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support crossfunctional and crosschannel marketing initiatives. The group closely partners with product marketing paid media business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.
The team maintains a highly visible and strategically important role in shaping the way we measure and optimize crosschannel marketing campaigns and investments. We create tools frameworks and deep insights that advise marketing strategies and track performance of various marketing motions against expectations. The work the team delivers is driven by the business needs for strategic customer understanding and includes marketing growth opportunity identification customer journey mapping customer segmentation and overall marketing impact on key business metrics.
What youll do:
In this highly visible role you will help strategize and implement full funnel marketing motions and measurement across all paid and organic media channels. This role will work closely with cross functional teams to:
Measure upper and midfunnel funnel performance and impacts set quarterly KPI targets and inform progression of campaign critical metrics and journeys. Understand Product category demand and opportunities using 3rd party data sources through data mining clustering rulebased classifications and flag cross functional groups with recommendations and data driven solutions. Evaluate investment efficiency across marketing funnel and work with media teams to provide input on customer targeting and journey mapping.
Build innovative solutions and framework to augment the influence of marketing on product growth motions. Measure the impacts of Product and marketing Launches across Adobe by developing selfservice tools and analytics Work with media Product marketing GoToMarket teams to consolidate insights and drive performance narratives on a weekly level. Partner with crosscategory partners in driving standard processes and improvements in internal analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels required mobile and Gen AI.
Requirements:
- 8 years of consulting finance strategy or marketing analytics experience.
- Strong problemsolving skills structure problems into an analytics plan.
- Solid understanding of Python Databricks Tableau and/or Power BI
- Experience with synthesizing large scale data sets to generate insights and recommendations.
- Track record of using data and insights to inspire change and implement new initiatives.
- Strong communication skills ability to clearly articulate insights to a wide range of audiences.
- Strong organization skills and ability to manage multiple projects and work with multiple business partners.
- Knowledge of the crosschannel and crossplatform marketing and media landscape and experience evolving analytics and measurement capabilities.
- Knowledge of mobile and Generative AI space is highly preferred.
- Intellectual curiosity flexibility and high attention to detail
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Required Experience:
IC
Employment Type
Full-Time
