Senior Market Research Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Description:

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary

Lead global customer experience measurement and insights at Caterpillar with our enterprise industry and dealer partners. Collaborate and drive reporting excellence in collection of voice of customer focusing on delivering actionable customer insights to business partners regarding implications on product service or customer experience development. Build strong understanding of the marketing and business objectives of multiple business units industry groups and Dealers to facilitate how when and where customer experience measurement capabilities can be best utilized to drive value.

What You Will Do:

• Manage a team of up to 5 direct reports

• Drive progress and adjust course as necessary based upon multiyear modernization strategy to ensure customer experience feedback moves from static surveying to dynamic customer listening and enables enterprise and dealers to continuously learn from customers and rapidly adapt to changing customer needs

• Gathering analyzing and interpreting data to identify market trends and insights and presenting insights to business partners regarding implications on product service or customer experience development.

• Analyzing and interpreting data providing detailed observations and insights and recommending actions to take based on insights and providing strategic conclusions / recommendations.

• Understanding business needs and designing appropriate quantitative / qualitative research plan to generate focused insights for highly complex or highly strategic initiatives.

• Managing more complex market research process including agency management and collaborating with cross functional counterparts to influence key strategies and decisions

• Determining implementing and monitoring market research strategies process tools and techniques.

• Work with all business units to determine KPIs and benchmarks for customer journey touchpoints

• Provide guidance and document best practices for all business units regarding tracking reporting analyzing and gathering customer insights

• Support efficient and effective use of analytics on voice of customer data by facilitating balance of selfserve and fullserve tools

• Lead the work with business units to integrate reporting from other customer experience measurement frameworks operational metrics and disparate information sources

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions Data Gathering & Analysis: Knowledge of data gathering and analysis tools techniques and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion goal or judgment

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive

and collaborative manner.

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers

Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Considerations For Top Candidates:

• Expert experience in marketing research and insights

• Experience in customer experience measurement

• Experience working across a large matrixed organization and adjacent network managing external research vendors

• Comfort with presenting to executive level audiences

• Platform proficiency desired: Qualtrics Tableau PowerBI

• Expert in broad range of research methodologies (qual/quant/digital/communities

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

Additional Information:

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About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment offhighway diesel and natural gas engines industrial gas turbines and dieselelectric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reducedcarbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjobrelated knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to parttime employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals Including minorities females veterans and individuals with disabilities are encouraged to apply.

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