Senior Manager Commercial Marketing - Connected Care

This is where you save and sustain lives

At Baxter we are deeply connected by our mission. No matter your role at Baxter your work makes a positive impact on people around the world. Youll feel a sense of purpose throughout the organization as we know our work improves outcomes for millions of patients.

Baxters products and therapies are found in almost every hospital worldwide in clinics and in the home. For over 85 years we have pioneered significant medical innovations that transform healthcare.

Together we create a place where we are happy successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives where your purpose accelerates our mission.

The Senior Manager of Commercial Marketing isa key downstream marketing leader for Baxters Connected Care Group and reports into the Senior Director Commercial Marketing.

You will promote the Digital Products portfolio (e.g. nurse call Voalte Mobile Excel Medical) to drive increased revenue greater adoption/utilization and improve business performance.

You will focus on content strategy content delivery and insights/analytics to enable the sales team to be successful by collaborating with internal partners to gather customer insights and trends develop the value propositions inform/influence requirements product development efforts and work with regional marketing & service operations to support launches and drive growth in the existing portfolio. You will intimately understand the direction from upstream and package complex concepts in a simple/effective manner. There is the need for a modern approach backed by data and analytics.

Youll work with key partners (e.g. sales and product management communications. project managers operations medical affairs quality and R&D) to deliver impactful collateral projects media and events.

In order to be successful you will balance quick results with a longerterm approach to the strategy and portfolio. This role will require flexibility (e.g. projects changing weekly) and hard work where one is highly present in a virtual and inperson environment. We are seeking a collaborative highenergy and agile individual who has an indepth knowledge of the healthcare and technology ecosystem.

As someone deeply passionate about how Connected Care can help solve our customers most pressing issues. You will deliver clear messaging to Healthcare Providers and CSuite customers on how connected care will redefine healthcare delivery.

What youll do:

• Partner with sales and product management in the prioritization of work ensuring the tools materials sales aides competitive positioning value propositions and positioning statements and outcome improvements align to the needs of the customer and speak directly to the products and services provided by Baxter.
• Translate business strategy and priorities into marketing strategies at the global and regional level.
• Analyze size and growth of relevant markets companies and products and understand key growth drivers and pricing.
• Understand decisionmaking and purchasing processes for customers.
• Become an internal subject matter authority across your portfolio.
• Gather and communicate customer intelligence and other findings back across the Baxter organization.
• Clarify the portfolio and productspecific value propositions and positioning relative to customer pain points and competitors and assemble key features benefits and clinical/economic messaging.
• Implement omnichannel strategy and modernize Baxters approach to media content and events.
• Develop OUS marketing plan and enable growth outside developed markets.
• Consider direct vs distributor selling models and how to optimize.
• Lead tactical plan with launch timeline milestones marketing campaigns initiatives sales tools segment targeting customer targeting and customer education programs.
• Develop KPIs and metrics to track progress; report to senior leadership and persistently measure effectiveness of widescale Connected Care campaigns.
• Development and management of effective industryfacing content (e.g. web content social media etc.; Content development and rapid delivery aligned to the business.
• Delivery of highquality pre launch launch and postlaunch promotional programs that increase product adoption and penetration within the market.
• Development of lead generation campaigns and the measurements of effectiveness (e.g. MQL/SAL metrics).
• Be an authority on competitors connected care portfolio.
• Salesforce development and training.
• Lead product launches field sales support and other marketing activities.
• Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
• Collaborate with Medical Affairs to aid in guiding highvalue studies to support key claims in marketing materials and establish Baxters presence.
• Identify process gaps and simplify the content creation process.

Experience & Education :

• Bachelors degree required. MBA and/or graduate degree is a plus.
• Prior marketing experience required 35 years) with a consistent track record of developing and implementing successful marketing campaigns.
• Experience in the healthcare industry is preferred.
• (Nice to have) Technical understanding of IT and connected care environments and robust knowledge of clinical processes and workflows. Understanding of IP networking and enterprise IT/iOT solutions. Understanding of cloud and onprem solutions.
• Strong analytical skills and ability to interpret data to inform marketing decisions.
• Excellent communication presentation and project management skills.
• Strong understanding of marketing automation tools and Salesforce.
• Ability to work independently and collaboratively in a fastpaced environment.
• Strong work ethic and comfort with ambiguity.
• Ability to travel up to 25 of the time including international.
• Standout colleague with a strategic partnership mentality.
• 3 days in office per week at Raleigh (NC) office. Secondary preference for the Deerfield (IL) Skaneateles (NY) Batesville (IN) Bellevue (WA) offices.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating inperson in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion Baxter may decide to adjust suspend or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter we are committed to equitable pay for all employees and we strive to be more transparent with our pay practices. The estimated base salary for this position is $annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors all of which are subject to change. Individual pay is based on upon location skills and expertise experience and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this our pay philosophy and available benefits please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits at Baxter (except for Puerto Rico)

This is where your wellbeing matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and wellbeing benefits include medical and dental coverage that start on day one as well as insurance coverage for basic life accident shortterm and longterm disability and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount and the 401(k) Retirement Savings Plan (RSP) with options for employee contributions and company matching. We also offer Flexible Spending Accounts educational assistance programs and timeoff benefits such as paid holidays paid time off ranging from 20 to 35 days based on length of service family and medical leaves of absence and paid parental leave. Additional benefits include commuting benefits the Employee Discount Program the Employee Assistance Program (EAP) and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our additional information regarding Baxter US Benefits please speak with your recruiter or visit our Benefits site: Benefits Baxter

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