We are seeking a motivated and experienced SEO Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies while working closely with our content and development teams to optimize organic traffic to our website and improve our search engine rankings.
Key Responsibilities:
- Conduct indepth keyword research to identify highvalue search terms aligned with business objectives and user intent.
- Optimize website content meta titles descriptions headers images (alt text) internal linking and URL structures for maximum search visibility.
- Collaborate with content and marketing teams to develop and implement SEOfocused content strategies including landing pages blogs and product descriptions.
- Ensure all content adheres to the latest Google Search Essentials (formerly Webmaster Guidelines) including EEAT (Experience Expertise Authoritativeness Trustworthiness) principles.
- Regularly update and refresh existing content to maintain relevance and improve rankings
- Develop and execute effective linkbuilding strategies to acquire highquality backlinks from authoritative sources.
- Build and maintain relationships with relevant thirdparty websites influencers and partners for outreach and guest posting opportunities.
- Monitor and manage the website s backlink profile disavowing toxic links and ensuring a healthy link ecosystem.
- Leverage social media and digital PR to amplify content reach and earn natural link.
- Perform comprehensive technical SEO audits using tools such as Screaming Frog SEMrush or Ahrefs to identify and resolve issues affecting crawl ability indexation and site performance.
- Collaborate with web developers to implement technical fixes including improving page load speed mobile responsiveness structured data/schema markup XML sitemaps and cannibalization.
- Optimize site architecture for enhanced usability crawl efficiency and user experience.
- Ensure all pages are accessible secure (HTTPS) and follow Core Web Vitals and mobilefirst indexing guidelines.
- Monitor and resolve crawl errors broken links and duplicate content issues.
- Track analyze and report on key SEO metrics such as organic traffic keyword rankings CTR bounce rate and conversions using Google Analytics Search Console and Looker Studio.
- Set measurable SEO goals and KPIs providing actionable insights and recommendations to stakeholders.
- Stay updated with the latest SEO trends algorithm updates and industry developments proactively adapting strategies to maintain a competitive edge.
Requirements
- Bachelor s degree in Marketing Communications Information Technology or related field preferred.
- Proven experience as an SEO Executive SEO Specialist or similar role.
- Solid understanding of search engine algorithms and ranking methods.
- Handson experience with SEO tools (e.g. Google Analytics Google Search Console Moz etc..
- Familiarity with HTML CSS and JavaScript is a plus.
- Certification in Google Analytics or other SEOrelated certifications is a bonus.
Benefits
What We Offer:
- Competitive salary
- Monetary benefits include Eid Bonuses Performance Bonuses EOBI (Pension plan) Paid leave compensation Loans & Advance salary.
- Medical benefits: Family healthcare (Including maternity) Family OPD (reimbursable) Maternal/Paternal leaves.
- Inhouse recreational facilities: Outdoor sports area Billiards & Foosball table Xbox & Media Room Gym facility.
- Door to door Pick & Drop for female staff.
Other Informations:
- Shift: Night
- Timings: 10:00 pm to 07:00 am
- Location: PECHS Block 6 Karachi
- Days: Monday to Friday
- Employment Type: Fulltime