Director Segment Experiences
Director Segment Experiences
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Salary Not Disclosed
1 Vacancy
Job Description
The Director Segment Experiences will be responsible for leading the creation and of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood. This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign. Additionally this role will lead the USH cross functional team (i.e. Entertainment Operations Finance Food & Beverage Retail Legal etc. ensuring alignment across the organization for events throughout the year.
Responsibilities:
- Oversee the development and of Universal Studios Hollywood seasonal events (i.e Halloween Horror Nights Holidays Summer) to achieve attendance and revenue targets
- Deliver strategic input and prioritization to activate marketing planning for events including the development of the Strategic Marketing Roadmap and serve as Program Champion within the Marketing & Sales team
- Facilitate communication across the Marketing & Sales department by collaborating with all groups (ie. Comms Planning Creative Digital Media Publicity Social and Program Management) on event campaigns
- Lead a strong cross functional team for events to ensure alignment across the USH organization
- Develop compelling presentations for upcoming events and effectively present them to internal leadership and external partners
- Track results against targets analyze business KPIs proactively identify risks and evolve plans as needed while incorporating learnings into future event planning
- Leverage research data insights analysis and competitive benchmarking to influence and direct the development of new and innovative ideas that drive attendance and/or profitability
- Assist with the development and framework for a Long Range Event Strategy including the creation of new seasonal events with longterm potential to drive business
- Lead a highperforming team by creating an inclusive team environment that fosters energy and engagement
- Build and maintain effective relationships with peers and IP partners identifying and resolving issues quickly
Qualifications :
Qualifications/Requirements
- Bachelors degree from a fouryear college or university is required; majors in Marketing Business Administration Communications or other related field preferred
- Minimum 10 years of relevant consumerfacing marketing with seasonal event planning/ background preferred
- Minimum 10 years of relevant leadership experience including supervisory and budget responsibilities
- Strong interpersonal and communication skills and the ability to interact with both internal and external partners to foster crossfunctional teamwork and collaboration
- Proficiency in PowerPoint Excel and Word
- Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
Desired Characteristics
- Ability to think strategically and present clear recommendations to management for approval and implementation
- Power to motivate and work collaboratively with crossfunctional peers and external partners
- Ability to influence others at all organizational levels (from junior to executive levels)
- Excellent project management skills with attention to detail and ability to manage multiple tasks simultaneously
- Strong problem solving skills with ability to assess situations quickly and formulate solutions
- High reliability with strong ownership of all programs.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130000$170000 (bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records in a manner consistent with relevant legal requirements including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
