Brand Manager Immunology
Brand Manager Immunology
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Job Description
Purpose
Develop and effectively implement marketing strategy/tactics/core materials cross TAs by working closely with the infield team and across functions while acting as the Brand Team expert to lead insight gathering across stakeholders brand strategic development and of key initiatives and tactics.
Responsibilities
Develop robust marketing insights to the Brand Plan with a patientcentric focus. Maintain an uptodate understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
Lead the tactical design and implementation of multichannel marketing initiatives to include innovative tactics to drive holistic solutions for multichannel opportunities that strengthen marketing campaigns improve multistakeholder engagements and customized contents for CLM.
Describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patientcentric strategies within AbbVie business code of conduct policies and all applicable laws and regulations.
Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets not only respond to markets
Works effectively within the matrix including the IFT and BT asappropriate; proactively represents functional and IFTinterests collaborate with Brand Team and InField Team members facilitate crossstakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to deliver high quality programs to attain market share and market sales goals
Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and nontraditional partnerships multichannel opportunities and multistakeholder initiatives in order to meet strategic brand objectives.
Works dynamically across multiple channelsadjusting channel choice and tailoring contentandmessages/medical discussion topics appropriately to meet evolvingcustomer needs
Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1year Tactical Brand Plan and coordinate preparation of the LongRange Plan to drive brand success.
Prepare forecast (sales and promotional investments) monitor brand KPIs manage and hold promotional budget track measurements for all marketing activities in order to achieve or exceed brand plan objectives
Ensure all infield materials strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
Keep regular Infield teams training with marketing messages. Work closely with InField team (if applicable) to meet their needs communicate strategy and service their issues.
Qualifications :
Relevant university degree
Relevant 35 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing
Key Stakeholders
External: Health Care Professionals Key Opinion Leaders payers agencies
Internal: Infield teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
