Apprentice - Digital Campaign Specialist

AbbVie France is recruiting an Apprentice Digital Campaign Specialist to join our Transformation & platforms team fully integrated within our Customer/Business Excellence Division.  

This position is to be filled from September 2025 for a period of 12 months.  

As a member of the AbbVie team and more specifically as a Digital Campaign Specialist you will be responsible for supporting all the brand teams on efficient management of digital solutions: 

• Campaign studio: Create monitor optimize and monitor digital campaigns  
• Content Studio (eWizard /Content Authoring): create content & promote best practices 
• Analytics Studio: monitor & improve journeys performance. 

The main activities will be: 

Campaign studio: Create monitor optimize and monitor digital campaigns  

• Support & guide Brand Team in customer journey design 
• Ensure implementation of customer journey in SFMC Journey Builder 
• Ensure maintenance of customer journeys in SFMC Journey Builder 
• Ensure monitoring of customer journeys & improvement  
• Ensure IFT / BT channels orchestrations (SFMC Abbvie Pro/care suggestions webinar) 
• Manage AbbVie PRO / CARE platform (CMS) 
• Support on event Management (ON24 
• Plays the role of a consultant to internal stakeholders and works closely with marketing & sales medical IT and other functions 
• Continuously assess efficiency and effectiveness of digital solutions 
• Ensure best practices creation & sharing for customer journey 

Content Studio (eWizard /Content Authoring): create content & promote best practices 

• Create & deliver content as email and SFMC pages to support journeys 
• Ensure best practices creation & sharing for content creation 
• Manage & promote content authoring tool solutions 

Analytics Studio: monitor & improve journeys performance 

• Measure performance of digital marketing campaigns and assess against goals (ROI and KPIs) 
• Responsible for the concept/design and the performance tracking & measurement of omnichannel customer campaigns and customer journeys 

Qualifications :

Our Transformation & platforms team is looking for a student preparing a Master in Innovation Projet Management or Digital Health within a Business or Engineering School (Grandes Ecoles).  

In addition to this education you: 

• Ideally have a past student experience in the pharmaceutical industry  
• Have advanced Marketing knowledge 
• Are rigorous organized proactive and able to juggle multiple projects 
• Are curious openminded adaptable and enjoy working in a team environment 
• Communicate well with a diverse set of stakeholders including senior managers 
• Have an analytical mindset and are able to be succinct when needed  
• Are comfortable writing and speaking in English  

Master the following tools: 

• Microsoft office pack 
• SFMC 
• Email Studio (content creation / segmentation) reporting suite and with Journey Builder 
• CMS systems (Adobe) 
• Google Analytics 360 

Additional Information :

Whatever your area of expertise: medical regulatory market access human resources legal marketing communication... at AbbVie you will find exciting challenges and opportunities to explore new career paths. 

From a practical point of view and daily work life: currently located in Rungis the headquarters of AbbVie France will be relocated to BoulogneBillancourt by the end of 2025. The new premises along the Seine will host the France and Europe teams both therapeutic and aesthetic in two newly renovated sevenstory buildings within a campus of four buildings. 

Each floor will be equipped with meeting rooms and relaxation areas to promote collaboration and informal exchanges. The premises will also have outdoor spaces including a green inner courtyard and a private rooftop with a view of the Seine exclusively for AbbVie employees. 

Numerous services will be offered onsite: car and motorcycle parking with electric charging stations bicycle storage company restaurant gym and concierge service. 

Located in a dynamic and lively district with many amenities our future offices will be easily accessible by public transport with metro RER and bus stations nearby. 

Since 2015 AbbVie has been recognized as a Great Place to Work. We are in the top 5 companies where it is good to work. We are also one of the few companies to be awarded the Best Workplace for Women award which recognizes the abilityof companies to take into account major societal issues such as gender equality. 

At AbbVie we value worklife balance. We offer the possibility to work from home up to 2 days a week according to the modalities defined in our collective agreement. Join us to be part of a diverse and collaborative team. 

Find more information about benefits at AbbVie France by clicking here: can find us at . Follow @abbvie on LinkedIn X (ex Twitter) et YouTube. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

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