Senior Manager Product Marketing of Samsung Health

Position Summary

Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its ecoconscious products practices and operations.

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Role and Responsibilities

The Senior Manager Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness user acquisition engagement and retention for Samsungs health app & services. This role will focus on positioning digital campaigns comarketing partnerships and datadriven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role & Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives

• Lead multichannel marketing campaigns (i.e. digital social influencer marketing PR inapp promotions) to drive user growth

• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business

• Lead agency partnerships to deliver the bestinclass creative and flawless across multichannel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

• Develop user acquisition strategies with product managers through paid and organic channels including ASO paid media event marketing and influencer marketing

• Optimize CRM push notification and email marketing to enhance user retention and engagement

• Leverage growth marketing tactics such as referral programs EPP and community engagement

Performance Analysis & Optimization

• Define and track key KPIs with product managers along with marketing KPIs (i.e. conversion rates churn CTA/CTR etc.

• Measure and understand campaign effectiveness

• Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

CrossFunctional Collaboration

• Work closely with crossfunctional teams and other subsidiaries (US R&D Health B2B) sales/account teams and Korea sales team to ensure marketing alignment with product development

• Collaborate and lead PR social media and content creation teams to amplify Samsungs health initiatives in the health space with partners and against competitors

Partnership and Ecosystem Marketing

• Work with Samsungs multiple product categories and its members to develop integrated marketing strategies

• Develop comarketing initiatives with health and fitness partners accessories manufacturers and potentially service providers

• Collaborate with healthcare institutions and corporate wellness programs to expand the platforms reach

Minimum Qualifications

• Bachelor degree in marketing business administration communication digital marketing or related fields

• 8 years of experience in marketing app marketing and performance marketing

• Excellent communication skills both oral and written

• Strategic thinking and problemsolving skills

• Creativity and storytelling

• Negotiation and influencing skills

• Strong analytical skills

• Ability to navigate in a fastpaced global organization and collaborate with crossfunctional teams

Preferred Qualifications:

• Masters degree (MBA or equivalent) in marketing business or a related fields preferred

• 10 years years of experience in marketing app marketing and performance marketing

• Experience in health tech wellness or consumer mobile application is preferred

Skills and Qualifications

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