Digital Media Manager

Hybrid Work Model

#LIhybrid

Job Summary:

The Digital Media team leads strategy and of SEGAs paid media and paid influencer marketing campaigns across all PC & Console titles such as Sonic the Hedgehog Persona Metaphor: Refantazio Yakuza/Like a Dragon Total War and Football Manager. Working with external agency partners and crossfunctional internal teams the digital media team defines strategy manages and leads analysis of our paid media efforts in the US Canada and across LATAM.

The Digital Media Manager role will collaborate with the individual teams under Marketing Services Consumer Insights Business Planning Sales Brand Transmedia and Product Marketing team to usher in existing and new audiences into the SEGA ecosystem. This includes managing campaigns across paid media and paid influencer campaigns for both North America and LATAM regions.

The right candidate for this role will be goaloriented datadriven and analytical with a passion for digital media media planning/buying catalogue marketing detailoriented an eye for accuracy and a love of data. This person has a deep understanding of the relationship between media metrics reach/frequency and sales with an emphasis in catalogue marketing. The ideal candidate will have experience of working on product launches in the gaming industry.

This role reports into the Director of Digital Media is based in the Irvine CA office and will require to be onsite a minimum of 3 days per week.

Duties and Responsibilities:

• Develop accurate and effective media plans designed to drive highly targeted high frequency conversion campaigns for SEGAs console and PC games.
• Manage awareness and conversion campaigns testing a variety of traffic sources and targeting refinements with the goal of driving purchase intent traffic to and maximizing return on investment.
• Coordinate assets and QA within our external agency and internal teams to ensure edits and adjustments are made to specification.
• Ensure that campaign KPIs are met and provide a detailed interpretation of performance data identifying new opportunities.
• Create and run AB tests and be able to interpret and represent data to wider team members.
• Analyze campaign and research data and present findings to brand marketing teams and executives.
• Ensure games and campaigns are tagged and tracked correctly defining event goals associated with conversion objectives and support product marketing teams during implementation.
• Lead the measurement and analysis of media campaign performance and ensure campaign optimization is happening in an ongoing basis.
• Manage SEGAs media agency of record and influencer agencies while maintaining point of contact for conversion and media campaigns.
• Performs other duties as assigned.
• Working inoffice is an essential function of this position. This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
  • For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
  • To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation.
  • To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.

Qualifications and Skills:

• 5 years experience in digital marketing with a focus on media planning.
• Hands on experiencing directly planning and managing digital paid media campaigns and presenting media plan and findings in a concise fashion.
• Knowledgeable with game marketing specifically catalog marketing and eCommerce with an emphasis on performance marketing driving to digital storefronts.
• Expert in digital programmatic paid search and social media platforms. Advanced knowledge in Amazon Google Meta and Tik Tok required.
• Deep understanding of how to use media to drive awareness and conversions of console and PC gaming brands.
• Knowledge of directly using industry planning and research tools such as Kantar ComScore GWI and Nielsen.
• Intellectually curious with strong analytical skills including demonstrated ability of performing complex data analysis and building datadriven reports.
• Experience of working with development teams and media outlets to properly implement and test analytics tracking.
• Experience working with audience builders to run retargeting campaigns.
• Strong project management skills and ability to multitask in a fastpaced environment under tight deadlines.
• Ability to analyze draft and share presentations to the executive team in a clear and effective manner.
• Selfmotivated revenue driven and passionate about supporting SEGA in the online games space.
• Outstanding oral written and multicultural communication skills.
• Must be detail oriented possess good time management as well as business process management skills and be able to prioritize in a changing environment.
• Ability to travel. This position requires occasional day and overnight trips away from the traditional business setting.
• Active player of PC and console games able to understand the perspective of both casual midcore and even hardcore gamer.