Senior Program Manager Content Experimentation All Genders
Senior Program Manager Content Experimentation All Genders
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
ABOUT THE ROLE AND THE TEAM
Zalandos Inspiration and Entertainment venture is seeking a strategic and datadriven Content Experimentation Program Manager to lead innovative content experimentation across our Entertainment initiatives. The new Content Lab is responsible for our Zalando Originals Brand and Creator content and this role will be pivotal to ensuring our content programming teams are creating/sourcing content that seamlessly integrates inspiration and entertainment into the shopping journey for fashion beauty and lifestyle enthusiasts.
In this role youll own and coordinate content experimentation initiatives across content formats focusing on metrics that reveal true engagement. Your coordination and insights will be key to refining our content strategy ensuring alignment with broader goals and maximising impact. Your mission is to support the development of bestinclass content strategies and entertainment experiences through content growth and engagement.
WHAT WED LOVE YOU TO DO (AND LOVE DOING):
Lead Content Experimentation: Manage and drive the content experiment roadmap to evaluate the impact of various content formats authors sources and themes ensuring the experiments align with Zalandos strategic goals for audience engagement.
DataDriven Optimization: Collaborate with experimentation product and analytics teams to analyse user creator and content data deriving actionable insights that inform and support the Content Lab team. Play a crucial role in continuously refining the content mix to enhance its effectiveness in capturing and retaining audience attention.
Crossfunctional Collaboration: Partner with teams across content innovation creator management and our insights team to integrate experimentation outcomes into broader strategies.
Establish and Maintain Testing Frameworks: Manage scalable frameworks for ongoing experimentation and ensure clear methodologies are in place to evaluate content success accurately.
Guide and Report on Experiment Outcomes: Track and report on key metrics from experiments providing insights and recommendations to stakeholders for informed decisionmaking.
Provide Continuous Feedback: Act as a key liaison between content and internal teams establish processes for providing feedback on content needs content trends and potential improvements to workflows and tools.
Build Scalable Workflows: Establish scalable and sustainable processes for content experiments reporting and content supply that can be implemented across multiple markets.
Support Content Innovation: Contribute to identifying new content formats and themes helping shape a distinctive datainformed entertainment strategy that resonates with our target audience.
WED LOVE TO MEET YOU IF
Youre a content analyst at heart: You combine a deep understanding of storytelling formats and platforms with a sharp analytical mindset. Youve worked with content performance data (from TikTok YouTube Instagram GA4 Looker or similar) to shape strategy spot opportunities and iterate for growth.
You have a minimum of 5 years of proven experience in digital or media environments (experience in fashion beauty and lifestyle is a plus). You have successfully worked within a platform content ecosystem supporting content growth and impact in the digital landscape. Additionally you bring expertise in managing content experimentation with the ability to set up execute and analyse content experiments identify growth opportunities and build meaningful relationships that drive success for both creators and the platform.
You excel at crossfunctional collaboration: You work comfortably with diverse teams across functions uniting stakeholders to align on goals and share outcomes that drive the broader content strategy. Your collaborative approach ensures cohesive impactful results that advance crossfunctional initiatives.
You are organised detailoriented and an effective communicator: Your program management and communication skills enable you to structure and maintain complex content experimentation initiatives clearly defining timelines goals and resources while ensuring alignment and transparency among all stakeholders.
Youre datasavvy with a strategic mindset: Youre skilled in interpreting data drawing actionable insights and leveraging them to inform content strategy and experimentation with experience in content metrics.
You thrive in a fastpaced crossfunctional environment managing multiple projects with different stakeholders: You are comfortable working in dynamic settings balancing various priorities and coordinating across teams. Your ability to manage complexity and maintain focus ensures that projects are delivered on time while aligning with overall goals.
You are passionate about content innovation: You stay ahead of trends experimenting with fresh ways to captivate and engage audiences. You thrive on creating inspiring experiences and enjoy partnering with internal teams to elevate the audience experience.
If you believe you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER:
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40 off fashion and beauty products sold and shipped by Zalando 30 off Zalando Lounge discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60 remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services including counselling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: BY DESIGN Zalandos vision is to be the starting point for fashion one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. Were only asking about why youre great for this role so please avoid including your picture age and marital status in your CV as well. We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process. our diversity & inclusion strategy: employee resource groups: Experience: Manager
Employment Type
Full-Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved