Integrated Marketing Specialist
Integrated Marketing Specialist
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Job Description
About Boomi and What Makes Us Special
Are you ready to work at a fastgrowing company where you can make a difference Boomi aims to make the world a better place by connecting everyone to everything anywhere. Our awardwinning intelligent integration and automation platform helps organizations power the future of business. At Boomi youll work with worldclass people and industryleading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems make a real impact and want to be part of building something big. If this sounds like a good fit for you check out or visit ourBoomi Careers page to learn more.
*This role has a hybrid work environment based out of our new office in downtown Vancouver B.C.
How youll make an impact:
Boomi is looking for a B2B Integrated Marketing Campaign Manager to plan execute and optimize endtoend marketing campaigns that drive awareness engagement and pipeline across key solution areas such as API Management Data Management and AIpowered automation.
In this role you will partner closely with product marketing content digital partner marketing and field teams to launch multichannel campaigns that speak to modern buyersacross the full funnel from awareness to conversion.
What youll do:
- Lead CrossChannel Campaign Development and Optimization: Drive integrated marketing programs across product portfoliosaligning messaging content and channels into cohesive highimpact campaigns that map to Boomis GTM strategy
- Strategic Planning & Activation: Build campaign briefs timelines and activation plans that translate business priorities into targeted endtoend across digital paid ABM events email Field and partner channels
- Performance Optimization & Analytics: Measure and optimize campaign performance across the funnel: from TOFU (top funnel) metrics e.g. Impressions Click Search Share of Voice etc. to MOFU/BOFU Demand funnel KPIs e.g. MQLs pipeline contribution engagement rates and influenced revenueleveraging A/B testing and analytics for continuous improvement
- Narrative & Content Orchestration: Collaborate with product marketing and Brand and Creative and as part of the content CoE team to craft compelling narratives and assets that fuel every stage of the buyer journey
- Campaign & Enablement:Ensure flawless across all campaign touchpointsmanaging workflows timelines and crossfunctional alignment to deliver integrated experiences at scale
- Content Strategy & Development:Work with internal stakeholders and SMEs to produce audiencecentric contentfrom blogs to case studies to landing pagesthat supports campaign goals and drives engagement
- Market Insight & Innovation:Stay ahead of market trends and competitor activity to inform campaign strategiesconstantly testing learning and evolving tactics to drive demand and marketingsourced revenue
The Experience you bring:
- 3 years of experience in B2B marketing preferably in SaaS cloud or enterprise tech environments.
- Proven track record of designing and executing multitouch integrated campaigns that drive measurable demand and pipeline.
- Deep understanding of the B2B buyer journey demand funnel metrics and fullfunnel campaign design.
- Experience collaborating across matrixed teams including product marketing digital field and sales
- Strong project management skillsable to manage complex campaign timelines competing priorities and multiple stakeholders
- Proficiency with marketing automation platforms (e.g. Marketo) Salesforce Google Analytics and campaign planning tools
- A strategic mindset with a bias for action experimentation and optimization
Bonus points if you have:
- Experience in integration automation data or API technology categories
- Familiarity with ABM platforms intent data and customer journey orchestration
- Understanding of modern digital marketing strategies SEO and paid media integration
Arent sure if youre a match We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates so dont hesitate to apply; you could be the perfect fit!
Boomi is committed to fair and equitable compensation practices. The base compensation for this position in Vancouver B.C. ranges betweenCAD annually applicable bonus. Final compensation will be determined by various factors including the candidates knowledge skills and experience.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true authentic self. Our team members are our most valuable resources and we look for and encourage diversity in backgrounds thoughts life experiences knowledge and capabilities.
All employment decisions are based on business needs job requirements and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process please submit a request to. This inbox is strictly for accommodations please do not send resumes or general inquiries.
Required Experience:
Unclear Seniority
Employment Type
Full Time
