Senior Product Content Lead
Senior Product Content Lead
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1 Vacancy
Job Description
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Content Lead who will serve as the central coordinator and curator of Geotabs product content ecosystem ensuring that all product release information is accurate consistent and accessible. This role manages the content cycle cadence and strategy for product updates acting as a vital bridge between Product Product Marketing Enablement Content Solutions and downstream teams to drive alignment and enhance product understanding and adoption. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
As a Senior Product Content Lead you will facilitate the development of product release contentspanning blogs videos emails webinars and inapp messaging intended for Geotabs Customers Partners and Staffby working closely with subject matter experts to gather refine and organize information. This role upholds rigorous content governance and standards and is responsible for content management ensuring all product release materials are developed and maintained to the highest standards. This role also ensures that product content is ready on time and ahead of each release to support seamless product launches. By aligning product release information with broader content strategies and business objectives this role significantly enhances the customer experience supports Geotabs growth and ensures seamless product adoption across the organization.
How youll make an impact
Drive the endtoend coordination of core product release content focusing on the organization and accessibility of key updates. Own and manage the structure of central assets product release content including release notes Whats New blogs and product update materials.
Establish and uphold governance and standards for all product release content ensuring consistency in brand identity tone and quality.
Coordinate content readiness for each product release cycle ensuring the timely delivery of accurate and polished documentation and related materials.
Maintain and update the new product support site page to align with overall content strategy.
Manage the centralized product information repository for internal stakeholders collaborating with relevant teams to ensure content is accurate organized and readily accessible for their use in multichannel external interfaces and communication channels including web email and PRM platforms such as PXHub.
Communicate product updates to internal teams managing knowledge bases guides and training content.
Collaborate with Product Management Operations to streamline content flow across teams.
Extract and synthesize content from SMEs and PMMs to create clear engaging product messaging.
Write and polish content across multiple formats: blogs emails videos and inapp messaging.
Manage inapp content using Walkme Strapi and Heretto; oversee drafting testing publishing and analytics.
Manage the centralized internal content repository and ensure content is tailored to different audiences.
Develop and implement a content strategy for product releases that aligns with Geotabs overall communication goals.
Define track and analyze key product metrics (e.g. NPS North Star Metrics user behavior data) to provide actionable inform strategy and planning.
Regularly share insights with Product and Leadership teams to inform planning and and implement improvements to content delivery formats and processes.
What youll bring to the role
58 years of previous experience in product content strategy product marketing technical writing content management or enablement within a SaaS software or technologydriven organization.
Bachelors degree in Content Creation & Management Communications Marketing Technical Writing Product Management or a related field
Equivalent combination of education and/or work experience in a related field may be substituted.
Expertise in multichannel content strategy stakeholder communication and content governance ensuring alignment across teams.
Proven ability to translate complex technical information into clear engaging and audiencefriendly content for internal and external use.
Strong familiarity with CMS (e.g. Heretto) inapp messaging and analytics platforms (e.g. Walkme Strapi Heretto Pendo).
Proficiency in product management and feedback tools (e.g. Jira Productboard NPS CSAT) to track and optimize content effectiveness.
Skilled in data organization reporting and documentation publishing including Google Suite (Sheets Docs Slides) CSS HTML and XML.
Experience collaborating with Product Management and Product Marketing teams to ensure consistent accurate and highimpact content.
Product Ecosystem Mastery: Deep understanding of product ecosystems content management systems (Walkme Strapi Heretto) and their impact on user experience.
Content Orchestration: Proven ability to manage complex content lifecycles and ensure consistent delivery across multiple channels.
Technical Content Proficiency: Ability to translate complex technical information into clear concise and engaging content.
Exceptional Communication: Outstanding verbal and written communication skills with the ability to tailor messages to diverse audiences.
CrossFunctional Collaboration: Proven ability to align and facilitate communication between crossfunctional teams.
Content Management Expertise: Experience managing and organizing large volumes of content ensuring accuracy and accessibility.
Project Management Skills: Ability to manage multiple projects prioritize tasks and meet deadlines.
Strategic Thinking: Ability to develop and implement content strategies that align with business objectives.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to fulltime permanent employees only
How we work
Required Experience:
Senior IC
Employment Type
Full Time
