Director of Brand Marketing
Director of Brand Marketing
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Job Description
JOB TITLE: Director of Brand Marketing
CLUB: Seattle Reign FC
DEPARTMENT: Marketing
TYPE: Full Time
FLSA: Exempt; Salary
TYPE: Individual Contributor
OUR CLUB
Seattle Reign FC is a prominent professional womens soccer team competing in the National Womens Soccer League (NWSL). Known for its dynamic play and passionate fan base Reign FC has made a significant impact on the soccer landscape since its inception. Reign FC is committed to excellence both on and off the field fostering a culture of inclusivity community engagement and social responsibility. Through various initiatives and partnerships the club strives to uplift our club our community and the world inspiring the next generation of soccer players and fans as a club that is locally rooted nationally revered and globally respected.
POSITION SUMMARY
As Director of Brand Marketingfor Seattle Reign FC you will be the steward of the clubs identitydriving bold consistent and compelling brand expression across every touchpoint. From digital platforms and experiential activations to consumer products and campaign storytelling youll lead the development and of a brand strategy that elevates Reign FCs presence in the market deepens our connectionwith fans fuels annual business growth and drives creative engaging and new opportunities to strengthen our position and stand out in our league and the global womens football landscape.
This role is fully focused on Reign FCensuring our distinct voice tone and visual identity are unapologetically expressed across everything we do. At the same time youll collaborate with creative leaders across our shared portfolioincluding Seattle Sounders FCto align where it matters drive cohesion between brands to drive impact and unlock shared value across the organization.
Youll partner closely with internal departments and external agencies to shape campaigns that move peoplefrom jersey launches and playoff pushes to player storytelling and matchday experiences. Youll influence the full fan journey working crossfunctionally to bring brand business and culture into alignment.
Were looking for a strategic thinker a creative force and a collaborative leader. Youll have the platform the people and the freedom to build something that lasts. If youre ready to lead with clarity create with courage and leave your mark on the legacy of Reign FC we want to hear from you.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Strategy & Identity
- Develop and execute an annual roadmap that implements brands north star strategy including campaigns that position the Seattle Reign FC as a leader in womens professional sports and a cultural force in the marketplace.
- Define and maintain the clubs brand voice visual identity and storytelling principles to ensure consistency across all touchpoints.
- Uphold brand identity and guidelines while ensuring consistency across all marketing channels including digital social content merchandise and experiential activations.
- Act as the brand champion internally ensuring alignment across all departments partners and stakeholders.
- Collaborate with consumer product and licensing teams to ensure merchandise reflects and enhances brand storytelling.
- Drive annual campaigns from kickoff to recap tied to key brand and business moments including season launches playoff pushes jersey releases and major team milestones.
Creative Leadership &
- Lead the creative direction for all brand campaigns content initiatives and fan engagement activations.
- Partner with the Director of Design to create compelling visual assets that support marketing ticketing partnerships and community initiatives.
- Partner with the Communications Team to ensure brand messaging is consistent and impactful across PR and media relations.
- Integrate brand storytelling into matchday and fan experience touchpoints to create a compelling instadium presence.
Collaboration & CrossFunctional Integration
- Work closely with the VP of Brand and Creative to align the clubs strategy within the broader organizational framework.
- Provide stewardship insight and inspiration to crossfunctional for club moments as part of briefing & recap process.
- Collaborate on project management and alignment solutions for annual gotomarket calendar and annual brand tentpole moments.
- Serve as a creative and strategic thought partner for the VP of Content & Distribution and their team ensuring the clubs storytelling is elevated across all owned and external media.
- Manage external creative and agency relationships ensuring highquality output that aligns with the clubs vision and objectives.
- Other Duties as Assigned.
QUALIFICATIONS
- 7 years of experience in brand marketing or a related field ideally in sports entertainment or lifestyle brands.
- Deep understanding of brandbuilding storytelling and fan engagement strategies.
- Strong leadership skills with experience managing creative projects and crossfunctional collaboration.
- Exceptional visual and verbal storytelling abilities.
- Ability to work in a fastpaced environment managing multiple projects while maintaining highquality standards.
- Passion for womens sports soccer culture and growing the game.
- Familiarity with digital social and emerging platforms that enhance fan engagement.
- Experience working with community engagement or partnerships teams is a plus.
WORK ENVIRONMENT
- This role requires regular onsite presence at our Headquarters & Training Facility in Renton WA.
- Must be able to work a flexible schedule including evenings weekends and holidays as needed.
- Must reside within Washington state upon date of hire.
- Must be able to facilitate own local travel.
- Must be eligible to work in the US without sponsorship.
COMPENSATION BENEFITS AND PERKS
We offer competitive compensation and an engaging supportive environment that prioritizes the health and wellbeing of our people by providing the following topnotch benefits.
The annual salary range for this position is $80000 $135000. Base pay at time of offer will take into account jobrelated knowledge skills and experience required for the role internal equity and market.
Our Total Rewards package for fulltime team members includes:
- Comprehensive Healthcare Coverage:We offer 100 employersponsored premiums for you and your dependents.
- Generous and Flexible PTO:Our Paid Time Off plan is designed with your wellbeing in mind offering unlimited paid vacation.
- Retirement Planning Support:401(k) retirement plan matching helping you secure your financial future with ease.
- Inclusive Parental Leave:Our genderneutral parental leave program provides 1216 weeks of paid leave giving new parents the time and support they need during this important life stage.
- Exclusive Perks:Enjoy complimentary tickets to matches making it easier for you to experience the excitement firsthand.
- Continuous Growth Opportunities:We invest in your learning and development through various programs and resources.
- Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives empowering you to make a meaningful difference in the Seattle community.
OUR COMMITMENT TO DIVERSITY EQUITY AND INCLUSION
We are committed to fostering a diverse and inclusive workplace where every employee is respected valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end if you do not meet every job requirement listed we still encourage you to apply. We believe your relevant experience and expertise will help us become a highperforming bestinclass workplace for all. Women gendernonbinary people of color LGBTQIA people and people with disabilities are encouraged to apply.
The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If youd like to request an accommodation in the application or interview process please do so by emailing the People & Culture Team.
In compliance with federal law all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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Required Experience:
Director
Employment Type
Full Time
