Director Demand Generation
Director Demand Generation
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Salary Not Disclosed
1 Vacancy
Job Description
About InvoiceCloud:
InvoiceCloud is a leading provider of online bill payment services. Founded in 2009 the company has grown to be one of the leading disruptors in the cloudbased electronic bill presentment and payment (EBPP) space helping institutions put customer experience first. By switching to InvoiceCloud clients can improve customer engagement loyalty and efficiency while reducing churn and missed payments in the process. With over 50 million payments processed annually InvoiceCloud is one of the most secure innovative and inclusive fintech solutions in the market. To learn more visit .
Position Overview
The Director Demand Generation is responsible for the strategy development and measurement of marketing programs and initiatives that generate pipeline and bookings for InvoiceClouds enterprise and midmarket segments. Primary responsibilities in this role include managing and mentoring several direct reports; leading the creation and of strategic marketing plans and initiatives; driving alignment with sales leadership; and making datadriven investment decisions based on key performance metrics.
Key Responsibilities
- Strategic Demand Generation: Develop and own the overall demand creation strategy including analyzing customer segments market opportunities and sales data to develop highimpact campaigns that fuel our bookings and new logos growth. Determine the ideal mix of digital marketing ABM content events and other marketing programs to maximize impact.
- Performance Analysis and Optimization: Use datadriven insights to continually assess and optimize campaign performance ensuring maximum ROI and effectiveness. Forecast measure and adjust campaigns throughout the course of the plan and be responsible for knowing campaign effectiveness KPIs and working through opportunity statuses sales cycle attribution and more. Create and maintain strategic analysis metrics working closely with the Sales Ops team.
- Team Leadership and Development: Lead a highperforming demand generation and partner marketing team providing guidance mentorship and professional development opportunities. Make decisions on when to use external agencies vs. resourcing inhouse.
- CrossFunctional Collaboration: Develop strong relationship with Sales teams to ensure alignment and integration of demand generation efforts with overall business goals. Work with sales leadership to ensure that qualified leads are assigned pursued and tracked through the sales funnel. Actively connect with Product and Content Marketing to ensure alignment to messaging and provide a feedback loop for content assets.
- Product and Market Knowledge: Develop a deep understanding of our products prospects partner network and client needs market opportunities and competitive threats and positioning and apply this knowledge to demand generation strategies and tactics.
- Demand Budget Ownership:Own the overall demand generation budget ensuring adherence to budget targets and working through prioritization and allocation of resources to maximize ROI and achieve growth targets.
Requirements
- Experience:1015 years of experience in B2B demand generation for the tech or SaaS industry. 5 years of experience building and executing gotomarket plans across direct and indirect channels. A background in digital payments and the Utilities and/or Insurance sectors a plus.
- Leadership: Proven experience hiring leading and managing highperforming demand generation teams.
- Travel: Willingness to travel up to 20
Skills
- Track record of success developing integrated marketing campaigns and executing programs to achieve sales goals particularly for the enterprise segment
- Ability to collect and synthesize quantitative and qualitative data recognize trends measure performance and influence leaders based on data analysis.
- High level of discipline attention to detail and ability to meet deadlines in a fastpaced environment managing multiple projects while still maintaining a high level of accuracy
- Strong knowledge of marketing automation platforms (Marketo) and CRM systems (Salesforce) and attribution and AI platforms (e.g. Calibermind 6Sense Conversica)
- Proficiency in data analysis and reporting tools focusing on metrics that drive decisionmaking
- Excellent communication and presentation skills with ability to effectively influence and communicate crossfunctionally with senior levels of management
- Demonstrated experience working with sales leadership to communicate programs and align goals
- Knows how to work closely in teams develop strong crossfunctional and executive relationships
- Outstanding problem solver who can work through highly ambiguous challenges.
InvoiceCloud is an Equal Opportunity Employer.
InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
If you have a disability under the Americans with Disabilities Act or similar law or you require a religious accommodation and you wish to discuss potential accommodations related to applying for employment at our company please contact .
Click here to review InvoiceClouds Job Applicant Privacy Policy.
To all recruitment agencies:InvoiceCloud does not accept agency resumes. Please do not forward resumes to our jobs alias employees or any other organization location. Invoice Cloud is not responsible for any fees related to unsolicited resumes.
Required Experience:
Director
Employment Type
Full Time
