Director of Product Marketing
Director of Product Marketing
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$ 163200 - 302400
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
We are seeking a dynamic and strategic Director of Product Marketing to lead the development and implementation of marketing strategies that drive growth for the Adobe Express business. This role will be pivotal in shaping our strategy across awareness acquisition & consideration strongly emphasizing leveraging Social & Community.
This role involves collaborating with crossfunctional teams across marketing (creative teams SEO social community partnerships paid media etc. to ensure cohesive and effective of initiatives. The ideal candidate will bring deep marketing experience strong strategic thinking excellent communication skills and a passion for innovative datadriven strategies. They will thrive working on products in a competitive landscape and are not afraid to challenge the status quo.
What Youll Do
Develop and execute bold insightsdriven marketing strategies ensuring alignment with overall business objectives and key growth goals
Partner closely with Social & Community teams to develop overall approach and investment strategy to drive business results.
Partner with the social intelligence and content team to Identify opportunities to insert Adobe Express into relevant conversations trends cultural moments themes and more
Drive investment decisions based on performance data market insights and industry trends to maximize ROI
Collaborate with crossfunctional teams including SEO partnerships paid media and creative teams to drive cohesive highimpact initiatives
Leverage market research user insights and competitive intelligence to uncover new opportunities and continuously refine strategies
Partner with marketing teams to ensure seamless of crosschannel campaigns enhancing the brands presence and effectiveness in acquisition efforts
What Were Looking For
8 years of experience in social marketing and product marketing with a proven track record in SaaS technology or consumer brands
Proven experience leading and managing teams with a strong ability to mentor develop and inspire team members
Strong expertise in leveraging Social & Community as acquisition channels with a deep understanding of how to measure impact and optimize investments
Experience in marketing particularly in coordinating across digital social influencer marketing and traditional marketing channels
A strategic thinker who thrives in a competitive landscape and is not afraid to challenge the status quo
Strong ability to use data and insights to inform decisionmaking drive optimization and demonstrate business impact
Excellent collaboration and leadership skills with the ability to influence and work across various teams
Executive presence with outstanding communication skills capable of presenting to senior stakeholders
Bachelors degree in marketing or a related field
What Youll Need to Succeed
An outsidein approach focusing on customer needs and external market trends to drive innovation and strategy
A proactive highenergy approach with the ability to navigate ambiguity and drive results
Strong analytical and problemsolving skills with a datadriven mindset
Ability to manage multiple priorities in a fastpaced evolving environment
Passion for social digital and communitydriven marketing with an eagerness to stay ahead of trends
A customercentric approach ensuring that all acquisition efforts are rooted in understanding and addressing user needs
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $163200 $302400 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Required Experience:
Director
Employment Type
Full-Time
