Digital Marketing Coordinator
Digital Marketing Coordinator
Posted on :
21-04-2025
Employer Active
1 Vacancy
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Job Description
Location: Downtown Vancouver (inperson)
Schedule: Office hours
Term: Fulltime Permanent
Compensation: $50000 $60000
Discover Canada Tours a familyowned Canadian tour operator celebrating 20 years of adventures in 2025 is looking for a selfmotivated and detailoriented Marketing Coordinator to join our dynamic team. This role is essential in helping us enhance our market presence particularly in the digital space through wellplanned and executed marketing initiatives.
As a key member of the Marketing team youll work closely with the Marketing Manager to coordinate and implement campaigns that drive brand awareness generate leads and support sales growth. The ideal candidate is a handson multitasker with a solid understanding of digital marketing strong project management skills and a datadriven mindset.
What Youll Be Doing:
Campaign and Project Coordination:
- Plan coordinate and execute marketing campaigns and projects to achieve business objectives.
- Collaborate with the internal team external partners media agencies and contractors to ensure timely and successful delivery of marketing projects.
- Act as a liaison between various stakeholders to maintain alignment with brand and business goals.
- Conduct market research to identify trends customer needs and emerging opportunities.
- Analyze and report campaign performance to offer insights and recommendations for improvement.
Google PPC & Google Analytics
- Liaise with Google PPC consultant for Google PPC campaign implementation planning and reports.
- Monitor Google Analytics and website metrics closely provide regular audits updates on trends and best practices to improve ROI.
Website Content & SEO
- Coordinate with internal team and external partners to optimize website content; coordinate with external programmers for website maintenance; work with SEO consultant on SEOspecific improvements.
- Blog management: plan write and edit blog content following blog outlines digital marketing strategy and SEO best practices.
Social Media
- Manage social media platforms (Facebook Instagram Tiktok Youtube) for our brands: Discover Canada Tours West Trek and Destination Snow.
- Plan and execute the social media content calendar (Organic & Paid ads.
- Plan and execute paid social ad campaigns using Meta Business Suite Canva or other tools.
- Generate monthly and quarterly reports for social media and social ad performances.
- Assist in coordinating and executing Coop marketing campaigns and generating reports.
- Plan and coordinate with influencer campaigns.
- Assist in updating the internal image & video content library utilizing Pixiset Flickr and Google Drive.
Email Marketing
- Plan develop and execute email marketing campaigns using Mailchimp.
- Update and maintain audiences
While this role emphasizes digital marketing the Marketing Coordinator will also support crossdepartmental and brandspecific initiatives as needed in addition to the key responsibilities outlined above.
Qualifications:
- Marketing or Tourism degree or equivalent education/experience.
- Minimum 2year experience with Google PPC Google Analytics and SEO.
- Minimum 2year experience in social media management.
- Minimum 2year experience in social ads using Meta Business Suite.
- Knowledge of Search Engine Optimization (SEO) best practices for content creation on all digital platforms.
- Excellent verbal and written communication skills in English with a strong understanding of SEO principles and marketing strategy integration.
- Working knowledge of WordPress. Additional websiterelated knowledge of HTML CSS is an asset.
- Working knowledge of email marketing using Mailchimp
- Knowledge of HubSpot is an asset.
- Knowledge and understanding of the tourism/travel industry is an asset
- Knowledge of Western Canadas main destinations is an asset
- Working knowledge of AI tools is an asset
- Exceptional organizational and project management skills
- Candidates must currently reside in Canada and be legally eligible to work holding a valid work permit with minimal one year of remaining validity.
Position Attributes:
- Strong critical thinking and problemsolving skills with the ability to work independently and collaborate effectively in team environments.
- Highly motivated with a strong work ethic and a commitment to delivering highquality results.
- Demonstrates initiative and takes full ownership of responsibilities approaching challenges with a proactive solutionoriented mindset.
- Ability to work in a dynamic environment with diverse product lines; adaptability to excel in the rapidly evolving Tourism market.
- Commitment to our core values.
Why Work With Us:
- Fun teamoriented environment with an adventurous spirit.
- Be part of a Canadianowned company with 20 years of success in tourism.
- Exclusive access to FAM trips see the places youre introducing to the world!
- Travel perks and discounts across Western Canada with our brands and partners.
- Room to grow in one of Western Canadas fastestgrowing adventure travel companies.
- Staff events and excursions.
- Be part of diverse and global teamwork with colleagues coming from around the world.
- Competitive salary with attractive benefits plan and incentive package.
- Educational opportunities to grow your skill sets.
Our Core Values:
- Live the Adventure!
- Teamwork is Dreamwork!
- Go the Extra Mile!
- Have Fun Doing It!
- Be Good Do Good!
Ready to Apply
Send us your resume and a cover letter sharing why youd make a great fit. If youre a marketing professional who is solutionsdriven and excited to help showcase the best of Canada to the world this could be the perfect opportunity for you!
Required Experience:
IC
Employment Type
Full-Time
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