PPC Technical Account Manager
PPC Technical Account Manager
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Job Description
Were IDHL.
With over 20 years experience under our belt wed say we know a thing or two about all things digital.
Our portfolio of services span performance marketing website development eCommerce and data intelligence. But were more than just a digital agency; were our clients key partner in growth.
Joining our performance division youll be part of a team of SEO experts and paid media trailblazers. Working across outreach technical SEO digital PR social media and more theres not a part of performance marketing we dont deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy and we work with some pretty cool clients like tombola and Hammonds.
But whats in it for you
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL) we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performancebased bonus schemes
- 26 days holiday plus bank holidays and a birthday liein
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you dont use for extra salary
- Hybrid working (a mix of office and homebased for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential well endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL we foster an inclusive environment where every team member feels heard supported and valued. We aim to attract develop and retain the very best people irrespective of background beliefs or personal characteristics.
About You
About The Role
As a PPC Technical Account Manager youll play a key role in managing a portfolio of clients across multiple platforms and a variety of budgets.
In addition to client work the PPC Technical Account Manager is responsible for coaching mentoring and developing the junior team.
Anyone coming into this role will be supported fully from both a technical and operational aspect and will have the opportunity to help shape the products we use the way we communicate and how we deliver Paid products to our clients.
Main Accountabilities
- Manage a portfolio of clients paid search campaigns across multiple networks
- Conduct calls with clients and sales to discuss and plan campaigns
- Setup implement track and optimise PPC campaigns across several search engines and markets
- Undertake and be responsible for keyword research analysis and strategy
- Provide cost estimates and ensure robust budget management
- Ad Copy writing and testing
- Tracking setup (including tracking codes generation goals and funnels setup)
- Prepare and deliver monthly reports &attend monthly progressmeetingswith clients
- Analyse PPC campaign performance and recommend next steps
- Understand the objectives of and participate in creating quarterly reports client decks and future roadmaps in line with the agreed KPIs
- You will work closely with other teams within the organisation to ensure we deliver consistently across the board
- Delegate appropriate tasks to Executives
Core Knowledge and Skills
- High levels of organisation determination and persistence
- The ability to delegate tasks and support executives to make sure all tasks are completed to deadlines
- Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships
- Demonstrate consistent and meticulous attention to detail
- A strong understanding of audience and targeting skills
- Strong time management skills to ensure deadlines are consistently met and proactively managed
- A strong ability to work within a team and independently
- Strong leadership skills and lead by example
- A positive cando attitude and the ability to seek out opportunities in order to develop knowledge
- Be a technical point of contact and confidently share knowledge
- Display exceptional traits of ownership and accountability
- Be a confident presenter frequently reflecting on opportunities to develop and share experience with the team
- Continuously support peers and mentor/coach those less experienced in the team
- Confidently manage medium to largesized clients delegating tasks appropriately.
- Passionate with a keen drive for the industry e.g. day to day and/or industry changes.
- Proactively improve performance on accounts through knowledge and skill.
- Be able to implement solutions based on advanced knowledge of common metrics within paid media.
Qualification/Experience Requirements
- Considerable experience in a PPC role within a search agency
- Advanced knowledge of data manipulation with a clear understanding and application of data downloading formatting andanalysis
- Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPIs and without guidance orsupport
- Demonstratable experience in identifying new development opportunities to improveservice
- Strong knowledge of Excel
- Experience in search display video and shopping campaigns
- Be a master of different interfaces such as Google Ads Microsoft etc
- Completion of the core Google Ads certificates
Meet monthly targets
- Achieve 95 TAM renewal rate
- Allocate time effectively to keep within the available hours for your accounts
- Maintain productivity at 65
Support your peers and the team
- Collaborate closely with Executives to jointly deliver accurate and timely client reports meeting reporting deadlines as a shared responsibility
- Complete any TAM requests assigned to you by the due date
- Delegate all appropriate tasks to Executives and provide clarity and guidance for all tasks delegated
- Identify Exec Knowledge gaps and provide training and support
This is a hybrid role split between home and office working ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday Manchester Wednesday Leeds Thursday).
Required Experience:
Manager
Employment Type
Full-Time
