Assistant Director of Marketing Athletics
Assistant Director of Marketing Athletics
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Assistant Director of Marketing will develop implement and execute strategic marketing digital branding and promotional plans for its assigned sports. This position will identify and execute innovative elements to ensure an entertaining and engaging invenue atmosphere at assigned sporting events; promote events across multiple mediums for assigned sports; work with the ticket office to coordinate ticket sales and attendance initiatives maximize revenue streams and other duties as assigned.
About the Work Unit
Vanderbilt Universitys Athletics Department prepares studentathletes to become leaders and champions in life by placing the highest values on integrity character sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conferences only private school.
- Actively participates in planning development and implementation of short and longrange marketing strategies. Works closely and collaboratively with Communications Operations and Ticket Sales teams to develop and implement marketing promotional social media and digital advertising plans and campaigns
- Oversee marketing and fan experience elements for assigned sports
- Assume responsibility for planning and implementation of efforts to drive ticket revenue game day attendance and overall brand awareness. Generates revenue through season ticket sales single game and group ticket sales.
- Manage applicable department budgets
- Lead department initiatives related to student engagement efforts and/or student intern program
- Oversee and execute the creation of marketing collateral (i.e. print digital) and invenue entertainment items for assigned sports
- Ability to leverage internal assets/channels and develop and maintain strong relationships with internal and external partners
- Define key metrics to measure the effectiveness of marketing initiatives; utilize reporting develop insights and communicate program and strategies to key members of the athletic department
- Other duties as assigned by the Associate Athletics Director for Marketing
Qualifications
- A Bachelors degree in Marketing or related field is necessary.
- A Masters Degree is preferred.
- A minimum of 13 years of previous experience is necessary.
- Previous experience with an email platform such as Oracle Eloqua and Adobe Creative Suite is preferred.
- Proactive thinker who is interested in developing and executing new ideas to better improve the efficiency of the overall brand is necessary.
- Organized detail oriented and the ability to work in a fastpaced environment with minimal supervision is necessary.
- Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary.
- Abilityto work a nonstandard work week including nights weekends & holidays is necessary.
Required Experience:
Director
Employment Type
Full-Time
