Content Marketing Specialist
Content Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
CyberTheory. part of the Information Security Media Group (ISMG)is a fullservice datadriven cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity. Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results and lasting success.
Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences amplify brand presence and drive remarkable results is what gives CyberTheory our creative edge and major competitive advantage as well.
The Opportunity
Were looking for a creative and experienced Content Marketing Managerto join our growing team.
In this role youll contribute to the creation of impactful content strategies for internal and clientfacing B2B technology campaigns. Partnering with account leads youll craft multiformat content across the buyers journeyfrom traditional formats to emerging typessupporting goals like brand awareness demand generation SEO thought leadership and social media engagement.
To be successful in this role you should possess a passion for cybersecurity and editorial craftsmanship in order to produce quality content at a rapid but manageable pace.The ideal candidate brings a strong portfolio of strategic content work with measurable results showcasing creative storytelling analytical acumen editorial polish design awareness and excellent copywriting.
Responsibilities
- Leading the development and performance tracking of cybersecurityfocused content strategies for internal and external clients.
- Creatingand managingdiverse B2B content formats including blogs whitepapers infographics briefs videos and social media assets.
- Conducting content audits and gap analyses to align assets with target audiences and buyer journeys.
- Researching audience needs and content consumption behaviors across the product lifecycle.
- Interviewing stakeholders to inform impactful insightdriven storytelling.
- Definingand measuring KPIs for content performance audience growth and engagement.
- Collaboratingwith program managers and clients to fulfill campaign needs.
- Managing content workflows across internal teams agencies vendors and creatives.
- Monitoring cybersecurity trends to guide strategic content updates.
- 8 years of content strategy creation and management experience withinenterprise and/or agency environments.
- Proven success in delivering resultsdriven B2B or cybersecurity/technical content.
- Strong storytelling editorial and strategic thinking abilities.
- Skilled in audience research content structuring and usability best practices.
- Effective crossfunctional communicator and collaborator.
- Experience leading projects across teams in fastpaced environments.
- Strong organizational and project management capabilities.
- Demonstrated ability to produce impactful strategic campaigns.
- Selfstarter with a continuous improvement mindset.
- Strong customer focus and problemsolving orientation.
Required Experience:
Manager
Employment Type
Full-Time
