Field Marketing Specialist - Performance
Field Marketing Specialist - Performance
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Salary Not Disclosed
1 Vacancy
Job Description
Reporting to the US Field Marketing Manager the Field Marketing Specialist Performance is responsible for coordinating and executing a unified and consistent brand experience in the region with an emphasis on supporting the run specialty channel and key accounts as directed.
This role acts as the hub working collaboratively with sales agencies partners and ambassadors while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends competitor benchmarking and product feedback.
Responsible for supporting sellthrough and driving consumer demand at multiple touchpoints this position will focus on activating demos trials and events with run specialty accounts and target consumer run groups. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the New York and greater MidAtlantic region as directed by the seasonal territory account list.
Your scope: Performance 85 Sportstyle 15.
WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:
- Hybrid work schedule
- A generous PTO policy plus 15 paid annual holidays and 3 floating holidays
- Halfday Fridays for 5 months of the year
- An exceptional employee discount on all our products and sister brands (Arcteryx Armada Atomic Wilson)
- Healthy Lifestyle Benefit designed to support your wellbeing and active lifestyle
- Opportunities to engage in the community and with industry partners
ESSENTIAL DUTIES & RESPONSIBILITIES:
To perform this job successfully an individual must be able to perform each essential duty and responsibility satisfactorily:
InStore Experience/ Shopper Marketing:
- Work closely with the territory sales agency to understand the run specialty & priority outdoor specialty accounts to build seasonal sell through support plans
- Conduct instore and/or online training sessions with identified accounts to develop product experts and brand champions
- Deliver presentations that will elevate staff engagement and create loyal instore advocates for our products programs and consumer initiatives
- Coordinate and execute sellthrough contests with identified accounts in collaboration with territory sales agency with both shop pros and consumers
- Execute pointofpurchase displays refresh brand assets and support merchandising guidelines in store as outlined by the Shopper Marketing team and in coordination with territory sales agency
- Support new product launches by coordinating consumer events with run specialty store marketing teams
- Dedicate significant weekly time to retail hours at top priority accounts
- Support territory sales agency with run specialty sellin appointments as needed
Community Marketing
- Plan and execute consumer events that focus on new product demos with newtobrand consumers and retail agnostic to drive the brand demand
- Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings How to Trail Run workshops run clubs hike clubs product launches).
- Support national & sponsored events in territory as outlined by the Brand Team
- Collaborate with sales agencies at agreed upon consumer trial events & experiences
- Manage regional brand ambassadors: Train facilitate product needs schedule events and ensure adherence to community guidelines
- Work with community ambassadors to support review generation on
- Execute marketing activations with our key accounts in epicenters
Digital
- Maintain local territory event calendar on
- Support review strategy by working with community ambassador team
- Support digital toolkit distribution and usage with specialty accounts to ensure the brand is best represented on specialty etail platforms
- Support S/Plus program through customer acquisition at retail agnostic events
- Other projects to be assigned
Tracking and Reporting
- Manage travel expenses and local marketing budget as assigned with ontime expense reports
- Use identified tracking tools for KPIs as directed (example: Replsy Contentful Seasonal Playbooks)
- Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category This should include contact information products used and social channels
- Lead manage and help create a return on investment model for community ambassadors
- Work as a squad within your territory (marketing & sales) to create seasonal plans that both support marketing initiatives and sales growth strategy with accounts
Qualifications :
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Planning organizing and preparation
- Presentation skills
- Strong selfawareness and ability to work with a diverse group of stakeholders
- Excellent communication skills and accountability in a remote position
- Selfmotivated with the ability to manage multiple projects at once
- Budget management
- Passionate about their sport practice
Education: B.S. or B.A. In Business Marketing or related field or equivalent combination of education and related experience.
Experience: 13 years practical experience in the running and/or outdoor industry is preferred.
Additional Information :
Contract: Permanent Full Time
Job location and travel: This role must be based in or within a 30 mile radius of NYC. 85 travel within designated territory expanding to upstate and Western NY.
Salary range: 7585K USD
Physical demands and working environment:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Must have the ability to work nights and weekends. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job the employee is regularly required to talk and hear. The employee is frequently required to sit stand and walk. The employee must occasionally kneel stoop crouch twist and lift to 50 pounds with or without accommodations.
- Specific vision abilities required by this job include close vision color vision and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
