Overview
As an Ecommerce Specialist youll be pivotal in optimizing our direct online sales channels. Your focus will include enhancing product listings implementing GTM (GoToMarket) strategies on site monitoring and improving SEO (Search Engine Optimization) performance analyzing website performance and collaborating with crossfunctional teams to drive ecommerce success.
What Youll Do
Product Listing Optimization:
- Develop and maintain engaging product listings across ecommerce platforms.
- Ensure accuracy of product details images and pricing.
- Strategize listing optimization for improved search visibility and conversion rates by using tools such as Algolia Contentsquare and Salesforce Commerce Cloud.
Crossfunctional Collaboration:
- Collaborate closely with global and local marketing merchandising and IT teams to align ecommerce initiatives with overall business goals.
- Communicate effectively across departments to drive synergy and maximize results.
- Support crossfunctional projects aimed at enhancing the ecommerce ecosystem.
GTM:
- Assist in developing and executing GTM plans for product launches and promotions.
- Coordinate with marketing and merchandising teams to ensure effective GTM implementation.
- Monitor GTM performance metrics and adjust strategies as needed.
Website Analysis and Reporting:
- Analyze website traffic and user behavior using analytics tools such as Adobe Analytics Power BI and Contentsquare.
- Generate reports on key performance indicators (KPIs) such as traffic sources conversion rates and revenue.
- Utilize insights to optimize website performance and user experience.
SEO Implementation:
- Execute SEO strategies to enhance organic search rankings and drive website traffic.
- Conduct keyword research and optimize onpage content accordingly.
- Monitor SEO performance and make recommendations for continuous improvement.
Product Management:
- Assist in monitoring and managing NPI process to guarantee product availability throughout the different seasons.
- Check and updateproduct attributes prices and availability within Salesforce Commerce Cloud
What Youll Bring to the Table
- Education: Bachelors degree in Marketing Business Administration ECommerce or related field.
- Experience: Atleast 1 year of experience in ecommerce GTM strategies SEO or related roles.
- Strong interest in ecommerce platforms (e.g. Salesforce) and CMS.
- Solid understanding of GTM strategies and their application in ecommerce.
- Familiarity with SEO best practices and tools.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication collaboration and project management skills.
- Detailoriented with the ability to manage multiple tasks effectively.
Knowledge of tools:
- Salesforce Commerce Cloud
- ContentStack
- Algolia
- Optimizely
- Contentsquare
- Adobe Analytics
#heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or disability or any other protected classification.
Job Category: Corporate
Required Experience:
Unclear Seniority