Account Executive Paid Media Health Wellness
Account Executive Paid Media Health Wellness
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$ 35000 - 75000
1 Vacancy
Job Description
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. For more information visit and follow us on LinkedIn andInstagram.
MORE ABOUT THE ROLE:
We are looking for an Account Executive Paid Media to join our bestinclass Healthcare team in NYC. This Account Executive will help to establish the strategic vision for a number of client initiatives.
We are seeking a motivated and detailoriented Account Executive Paid Media to support the planning and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain handson experience in omnichannel media strategy working closely with internal teams and clients to ensure seamless campaign . The ideal candidate has a strong foundation in paid media a passion for healthcare marketing and an ability to navigate the complexities of pharmaceutical advertising regulations.
We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.
WHAT YOULL DO:
- Assist in the development and optimization of paid media campaigns across digital social programmatic search (SEM) and other integrated digital media channels in the healthcare space including but not limited to endemic HCP channels video etc.
- Support digital media planning efforts by conducting research gathering audience insights and contributing to strategic recommendations for pharma and healthcare clients.
- Coordinate with crossfunctional teams including account management creative and analytics to ensure paid media campaigns align with brand objectives and regulatory guidelines.
- Assist in managing campaign budgets and vendor invoicing ensuring accurate pacing and reporting.
- Monitor and analyze campaign performance preparing reports and actionable insights to improve efficiency and effectiveness.
- Collaborate with media vendors and platform partners to stay ahead of industry trends emerging ad technologies and best practices.
- Support client communication providing updates and insights on campaign performance and optimizations.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS:
- 13 years of experience in healthcare paid media planning and preferably within an agency setting.
- Foundational understanding of paid media channels including digital (social programmatic display search endemic video/OTT. Traditional media planning and experience (print broadcast outofhome) is beneficial but not required.
- Experience working with ad platforms such as Google Ads Meta (Facebook/Instagram) LinkedIn and DSPs.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical Legal Regulatory) review processes is a plus.
- Excellent organizational skills with the ability to manage multiple projects in a fastpaced environment.
- Strong communication skills both written and verbal with a keen attention to detail.
- Proficiency in Microsoft Excel PowerPoint Mediaocean (or equivalent) and analytics tools such as Google Analytics or Adobe Analytics.
- Experience working in and contributing to an inclusive and collaborative environment.
- Ability to push the envelope and think outside the box.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives training opportunities and employee resource groups.
#LIDG1
WPP / Burson / Axicom / GCI is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on jobrelated factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package; click here for more details: base salary for this position at the time of this posting may range between:
$35000 $75000 USD
You belong at Burson:
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson were an agency of learnitalls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
When you click the Submit Application button below this will send any information you add below to Burson. Before you do this we think its a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how you can update the information you have provided us with or how to remove it.
Required Experience:
IC
Employment Type
Full Time
Key Skills
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