Marketing Manager Conferences

Gartner Conferences help IT and business executives and their teams achieve stronger performance on their organizations missioncritical priorities. We are seeking a handson Global Exhibitor Sales Digital Marketing Manager to develop and execute digital marketing strategies that amplify the Global Exhibiting Opportunities within Gartner conferences. This position will be responsible for developing and managing sponsored content LinkedIn Google Video Email campaigns for Global Exhibitor Sales Marketing. They will be responsible for crafting a compelling value proposition based on factbased insights and then use that knowledge to drive the development of positioning and messaging that empowers our exhibitorfacing channels and deliver on commercial conference exhibitor revenue goals. This individual will collaborate with our content brand conference attendee marketing program management and sales enablement teams to develop innovative programs that drive conversion.

What Youll Do:

• Oversee develop and execute marketing messages and strategies that increase Gartner Conferences brand awareness and exhibiting opportunities.
• Understand the competitive landscapebe an expert on our competition and how they are positioned on various platforms.
• Oversee Global Exhibitor Sales microsite and individual marketing sites/exhibitor pages ensuring keywords and messaging are relevant.
• Evaluate/create video content for Sales Email and Digital Campaigns.
• Perform and present data analysis of key metrics from various initiatives to identify recommend and optimize multiple Digital Email Marketing programs including ROI analysis benchmarking.
• Perform content audits on digital/email campaigns run A/B testing determine what kind of content is missing/needs. Drive changes to our sales and marketing processes based on learnings.
• Assess the effectiveness of the TOFU marketing programs on an ongoing basis and report back to the business on required changes.
• Work with brand digital team SEO creative center of excellence producers to create content.
• Research and stay up to date on the latest developments in terms of search engine optimization content trends and consumer behavior.
• Collaborate with Sales Sales Enablement and Marketing to develop exhibitor positioning and messaging that resonates with our target buyer.
• Understand and document our buyers process including where they get information and the who what when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Understand and support our sales channels and develop TOFU internal tools and external collateral and teach them how and when to use it.
• Be a team player and support in person lead generation activities to enhance the prospect/sponsor experience; this would include managing logistics and ensuring onsite runs smoothly only on an as needed basis.

What Youll Need:

• Bachelors Degree in related field of study.
• Minimum of 5 years experience in B2B product marketing and value message development to executive level audience.
• Experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels.
• Proven marketing leader and partner to sales and clientfacing stakeholders.
• Knowledge and experience in multichannel marketing campaign creation lead management and pipeline conversion.
• Datadriven and analytical; experience with Google Analytics and PowerBI a plus.
• Great interpersonal collaborative and oral/written communication skills.
• Experience with fundamental principles of design.
• SEO/SEM web content creation and content management skills; experience with Adobe Experience Manager a plus.
• Left Brain Right Brain by nature; understand customer insights data and analysis and be able to use it to develop compelling messaging copy and content.

A Successful Candidate Will Be:

• Intellectually Curious Able to understand qualitative and quantitative research the market landscape new thought leadership and transpose the concepts into simple engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.
• Strong communicator Must have strong presentation and writing/editing skills. Able to write in an engaging way. Have a content and strategy orientation to marketing.
• Collaborative Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.
• Selfstarter This individual must be adaptable persuasive tenacious perceptive and be able to respond appropriately to change. Ability to work in a fastpaced environment and work autonomously to manage and prioritize multiple tasks at one time.
• Detailoriented Pays attention to detail selfQCs makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldnt be something that you have to work at.
• Analytical Ability to define problems collect data establish facts and draw valid conclusions.
• Project manager Ability to coordinate efforts crossfunctionally to achieve positive end results. Excellent project management and skills with the ability to prioritize and meet deadlines.
• Positive Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn improve processes and strengthen working relationship.

#LIBO2

#LIhybrid

#conferences

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their missioncritical priorities.

Since our founding in 1979 weve grown to more than 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers worldclass benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources ator by sending an email to.

Gartner Applicant Privacy Link: efficient navigation through the application please only use the back button within the application not the back arrow within your browser.