Digital Campaign Manager
Digital Campaign Manager
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Job Description
Job Title
Digital Campaign ManagerJob Description
Job Title
Digital Campaign Manager
Job Description
The Digital Campaign Manager plays a critical role in the successful delivery optimization and reporting of digital advertising campaigns. This position focuses on maximizing campaign performance and ad revenue through detailed reporting and strategic optimizations ensuring client satisfaction and reducing account attrition by consistently exceeding program goals.
Key responsibilities include the setup and management of standard digital campaigns as well as providing support to the Senior Digital Services Manager and assisting with billing processes when needed. The role requires expertise in various platforms and tools including Operative Google Ad Manager (GAM) Celtra Meta Google Campaign Manager (GCM) Looker thirdparty vendors and other relevant proprietary systems.
This role is hybrid 3 days a week in Dotdash Merediths Des Moines office.
Essential Job Functions
Weight Accountabilities Actions and Expected Measurable Results
50 Monitor advertising campaigns to ensure optimization for performance and revenue.
20 Prepare consolidated reports monthly at campaign close and/or as requested.
10 Maintain QA process for all advertisements assuring that all ads are properly prompt and proper resolution of advertiser business issues.
10 Work closely with the Sr. Digital Services Manager and Sales Executives on forecasting and revenue monitoring.
10 Understand client campaign objectives and perform quality checks on an ongoing basis.
All other duties as assigned.
100
Minimum Qualifications and Job Requirements
Education:
B.A./B.S. in marketing business communications or related field preferred; or equivalent training or experience.
Experience:
35 years of digital marketing sales and/or account management experience.
Specific Knowledge Skills and Abilities:
Understanding of digital performance metrics
High attention to detail
Strong analytical skills
Ability to collaborate crossfunctionally and demonstrated ability to quickly build positive team relationships
Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
Ability to exercise judgment and flexibility in balancing program requirements
Be a problem solver not a problem alerter
Intermediate level of Excel basic proficiency in other Microsoft Office applications
Positive attitude and ability to work under tight time restrictions
Good verbal and written communication skills
Uphold and evangelize Meredith core culture values and the Meredith brand values in every day responsibilities
Travel Required (Approximate): 10
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Experience:
Manager
Employment Type
Full-Time
Key Skills
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