Digital Performance Marketing Manager

Job Description

Job Title: Digital Performance Marketing Manager

Reporting to:Head of Growth and Operations

Date:April 2025

About Us:

We are LITTA a fastgrowing and forwardthinking digital scaleup with ambitious growth plans. Our mission is to revolutionise the way residential and commercial clients experience waste collection through innovative customerfocused solutions. We pride ourselves on our collaborative energetic and supportive team culture. If youre passionate about digital marketing and eager to make a significant impact on a national scale this is the place for you!

Job Overview:

We are seeking an ambitious proactive and innovative Digital Performance Marketing Manager to lead our fullfunnel marketing efforts as a generalist. This role is ideal for a versatile marketer with proven experience across key areas including CRM social media digital advertising and performance marketing. Youll take ownership of marketing activities across both residential and commercial sectors focusing on customer acquisition growth and retention. You will play a crucial role in shaping our brand presence optimising campaign performance and ensuring our message cuts through to the right audiences. This opportunity offers a dynamic mix of strategic oversight and handson perfect for a datadriven marketer ready to take the next step in their career.

Whats In It For You:

• Competitive salary of up to 50000 depending on experience.
• A wide range of company benefits including wellbeing programs discounts special day holidays team lunches and more.
• A fastpaced dynamic work environment in an exciting scaleup with excellent career progression opportunities.
• Be part of a supportive and ambitious team making a real impact.

Key Accountabilities

Digital Campaign Management

• Take ownership of the content calendar. Plan implement and track highperforming and datadriven digital marketing campaigns across Google advertising (Search Display YouTube) email push notifications and organic growth channels (SEO social content) to drive revenue growth
• Develop and manage multichannel engagement campaigns for retail and commercial including newsletters blog content social media and awards ensuring consistency in tone and brand messaging.
• Use a strong eye for content creation to craft compelling copy for landing pages campaigns and blog articles that drive traffic conversion and engagement.

CRM Strategy &

• Lead the of B2C and B2B CRM campaigns using Braze including email push notifications surveys and inapp messaging to drive customer engagement and lifecycle performance.
• Collaborate crossfunctionally with teams across Marketing Operations and Product to align CRM efforts with broader business goals and customer experience strategies.
• Own the endtoend CRM process including campaign design implementation segmentation personalisation and optimisation using industry best practices.
• Bring expertise in CRM performance marketing improving the relevance and impact of communications to increase conversion retention and lifetime value.

Marketing Analytics & Reporting

• Own performance marketing analytics using A/B testing segmentation and conversion funnel insights to optimise the impact of all digital and CRM campaigns.
• Report on and analyse key metrics such as Customer Acquisition Cost (CAC) Customer Lifetime Value (CLTV) Return on Investment (ROI) open/click rates and unsubscribe trends.
• Use tools like HubSpot and Braze for campaign automation reporting and customer journey optimisation.

Required Experience:

Manager