Lead Market Researcher and Analyst

Job Description:

Overview:

At AT&T were shaping the next generation of connectivity. At the heart of our mission is a dedication to serving our customers with innovative products and services that foster connections enhance lives and enable millions to share their important stories and experiences. Our Corporate teams thrive on innovation and a commitment to connecting the world in significant ways. Join us and bring your bold ideas to support and transform our business in areas such as marketing finance and beyond.

About this Role:

AT&T is focused on delivering the best wireless and fiber experiences for our customers. Our Marketing and Research teams are using datadriven insights and the latest market trends to enable strategic decisions that surpass to position AT&T to outpace competitors. This market research and analysis role will gather data and conduct industry brand health and productspecific analyses to assess market conditions and provide brand and CX insights to support the evolution of AT&T and its experiences and offerings. The analyst will have deep experience with research programs data analysis tools and be able curate and develop information to evaluate market and competitive landscape and trends current and future products and market strategies.

Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location: Dallas TX or El Segundo CA or Atlanta GA

Work Summary:

Manage and optimize brand health diagnostic and other research tools related to AT&Ts Consumer and B2B Lines of Business.

• Brand Health Tracker the official source of key brand health metrics and diagnostics
• Pulse Program custom studies conducted on a variety of customer experience and product development topics

Responsibilities:

• Lead the endtoend management of the Brand Health Tracker and Pulse Program ensuring robust methodologies timely and actionable insights
• Manage the creation and delivery of strategic Brand Health and CX related primary research insights for Csuite Customer Experience Brand Marketing and external agency audiences
• Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches sampling and data analysis) and the ability to integrate critical information from many diverse areas.
• Ensure highquality data collection analysis and synthesis leveraging a wide range of bestinclass market research and advanced analytics techniques
• Translate raw data into meaningful insights crafting compelling narratives that drive business impact. Prepare presentation materials with clear reports charts tables and other visual aids to support findings. Present findings to leadership in a persuasive passionate and articulate manner.
• Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
• Manage multiple simultaneous tracking platforms with support from outside research firms
• Partner with crossfunctional teams to integrate data insights and form recommendations related to company strategies new products and marketing tactics
• Mentor and manage one direct report providing guidance and professional development opportunities

Qualifications:

Deep expertise in designing and executing primary market research (quantitative and qualitative):

• 5 years of handson experience as a Market Research professional
• Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a quick and costeffective manner
• A critical thinker with experience crafting easy to follow voice of the customer centric stories for business stakeholders that enable them to drive actions and decisioning

The successful candidate will be (or have):

• The ability to multitask and deliver multiple simultaneous projects on time with high quality
• A strong crossfunctional collaborator and partner to internal stakeholder to drive alignment and influence decision making and action plans
• The ability to synthesize large amounts of data and extract critical insights and implications
• Able to clearly communicate key insights (verbally and in writing) and speak/act with confidence
• A multidimensional thinker who operates not only based on past experiences but stays abreast of approaches and developments occurring in the marketing research fields
• BS/BA required or equivalent experience; Masters degree preferred

• 3 years of experience working for a 3rd Party Primary Research Provider
• Prior experience running brand health and customer experience research programs

Education/Experience: Bachelors degree (BS/BA) desired Masters degree preferred. 5 years of related experience

Our Lead Market Researcher & Analyst earn between $116700 $196100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50 off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through companysponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.