Senior Associate Digital Activation Paid Social or Programmatic
Senior Associate Digital Activation Paid Social or Programmatic
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$ 75000 - 90000
1 Vacancy
Job Description
TheSenior Associate Digital Activationis the daytoday steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients goals. They are a Digital native curious about unique emerging opportunities and prepared to provide a pointofview recommendation and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s) guiding them through the fundamentals of the planning process (inclusive of partner evaluation negotiation reporting optimization insight generation billing etc. while also being a key touchpoint to stakeholders across the organization and the client for day to day management and support.
You Will:
- Coordinate and oversee the management trafficking optimization and reporting of all campaign initiatives.
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign setup and including working with other internal teams and clients to secure deliverables.
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans RFPs and presentations.
- Evaluate build and maintain relationships in the display and emerging media community.
- Stay uptodate on and advise the Media team on the latest trends in interactive marketing / media and developments.
- Lead the development of Point of View (POV) documents on new trends or special opportunities.
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS Strategy Creative) on overall campaign direction
You Have:
- 35 years of experience in digital activation executing and optimizing campaigns across programmatic social display and video platforms with a focus on datadriven results
- Handson experience in Programmatic Media Buying (TTD/DV360 and/or Social (META LinkedIn)
- Strong mathematical aptitude and understanding of the digital media landscape
- Experience with budgeting forecasting and campaign optimizations across platforms
- Proficient in research audience planning and developing social media plans (audience platform placement ad mix)
- Excellent communication skills and comfortable presenting recommendations to clients
- Full campaign ownership: setup ad creation QA pacing budget management and optimizations
- Proficient in reporting and analytics including crafting insights and using Excel
- Knowledgeable about integrating online and offline media opportunities
- Able to understand application of use of industry tools such as (DDS/Prisma ComScore Nielsen AdViews eMarketer etc.
- Excellent presentation verbal and written skills
NicetoHave:
- B2B knowledge
- Experience with MRI Simmons and understanding audience logic
- Analytical experience
- CM360 trafficking experience
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation compassionate leave sick days and flex days
- Access to online services for families and new parents
- Summer Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprisewide employee discounts
Our new hires & employees are the future of our organization and we want to set you up for longterm success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.
Salary Range
$75000 $90000 USD
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:
Senior IC
Employment Type
Full Time
Key Skills
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