Digital Growth Marketing Manager

Awesomely is seeking a resourceful organized and resultsdriven Digital Growth Marketing Manager to join our team. This is a highimpact crossfunctional role for a marketer who thrives on both strategy and with a strong focus on optimizing sales funnels driving conversions and moving key marketing initiatives forward with minimal oversight.

We want a wellrounded marketer who can executenot a coordinator not a dataonly analyst and not just an ad buyer. Youll be the goto person for all things funnelrelated ensuring our direct response info product campaigns are executed at a high level and that our VSLs and conversion points are continually improved. Youll work closely with the CMO devs and creative team taking ownership of the marketing process from ideation to launch and ensuring nothing falls through the cracks.

If youre a handson digital marketer with a knack for organization a passion for direct response and the ability to own the sales funnel we want to hear from you.

Key Responsibilities

• Funnel Ownership & : Take full ownership of the sales funnel process from VSL creation to launch ensuring every step (copy design video implementation) is executed to a high standard and nothing is missed. Oversee the handoff and quality control between copywriters designers video editors and developers ensuring marketing intent is preserved throughout.

• Direct Response Campaigns: Plan execute and optimize digital marketing campaigns for info products focusing on driving measurable growth and conversions across multiple channels (not limited to paid media).

• Conversion Rate Optimization (CRO): Identify and prioritize conversion bottlenecks in sales funnels. Collaborate with data analysts to interpret reports then design and implement A/B tests and funnel optimizations based on insights. You dont need to be a data scientist but you must be able to act on data and drive improvements.

• VSL Process Management: Oversee the endtoend VSL production process ensuring scripts slides video and web implementation are aligned with marketing goals and optimized for conversion. Provide marketing feedback at each stage and ensure timely highquality launches.

• CrossFunctional Collaboration: Work closely with the CMO devs creative and paid media teams to ensure seamless of marketing initiatives. Keep projects organized and moving forward acting as the glue that connects strategy to .

• Organizational Leadership: Bring a marketers brain and a project managers discipline. Keep initiatives on track maintain high attention to detail and ensure nothing falls through the cracks.

• Reporting & Insights: Collaborate with data analysts to review marketing performance data identify actionable insights and recommend next steps for funnel and campaign optimization.

Qualifications

• 5 years of handson digital marketing experience with info products and direct response campaigns (not ecommerce or local services).

• Proven track record of managing and optimizing sales funnels VSLs and direct response campaigns for info products.

• Strong organizational skills and the ability to manage complex multistep marketing processes with minimal oversight.

• Experience collaborating with creative dev and paid media teams to deliver highquality marketing assets.

• Ability to interpret marketing data and translate insights into actionable funnel improvements (CRO experience is a plus).

• Excellent communication skills and the ability to own projects from start to finish.

• Creative resourceful and able to pivot quickly between competing priorities.

• Experience with VSL production and funnel implementation.

• Familiarity with direct response marketing tools and platforms (e.g. Google Ads Facebook YouTube landing page builders).

• Understanding of A/B testing and UX optimization.

• Comfortable working in a fastpaced entrepreneurial environment.

This role is built for a sharp executiondriven marketer who can think strategically manage complexity and take full ownership of funnel performance. If youre a direct response expert who thrives in fastpaced environments and you want to make a real impact wed love to hear from you!

Why Join Awesomely

• Join us in our mission to inspire empower and equip others to live more awesomely to always be leveling up in making life easier awesomer and more rewarding in meaningful ways.

• Be part of a quirky company accelerating an upward trajectory with real humans who sincerely enjoy their shared mission and purpose.

• Play a key part of helping us scale while elevating yourself into one of the fastest growing online publishers in the US. (verified by !

• Thrive in a fully remote environment that promotes creativity innovation autonomy and an upbeat work environment.

• We offer a competitive salary comprehensive health benefits PTO and a matching 401K.

• Last but definitely not least come as you are! Everyone works best when theyre most comfortable so if Hawaiian shirts and baseball caps are your thing we highly encourage you to wear them preferably together. :