We are seeking a strategic Principal Product Marketing leader to drive the transformation of Amazon Ads portfolio positioning and gotomarket strategy. In this role you will architect and execute comprehensive marketing messaging frameworks that elevate our narrative from individual product solutions to powerful portfolio themes that address critical industry challenges. Youll be responsible for crafting compelling customercentric stories that simplify complex advertising solutions and drive perception change among key customer segments. Additionally youll work cross functionally to drive effective GTM strategies reporting regularly to leadership and stakeholders on success metrics continuously refining approach.
The ideal candidate will combine deep marketing expertise with strategic thinking to:
Lead the development and implementation of portfoliolevel marketing themes that connect multiple products to solve broader customer challenges
Partner with Product Sales and Marketing teams to ensure consistent narrative across all customer touchpoints
Transform how we communicate our value proposition to move beyond point solutions to integrated portfolio storytelling
Drive integrated gotomarket strategies that resonate with senior marketing decisionmakers
Leverage industry insights customer feedback and market intelligence to continuously refine our positioning
This is a highly visible role that will shape how Amazon Ads presents its full suite of advertising solutions to the market and positions itself as a strategic advertising partner. If you thrive in fast paced crossfunctional and highly collaborative environments this role is for you.
Key job responsibilities
9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Exceptional storyteller who excels at crafting compelling messaging frameworks narratives and strategy documents
10 years of experience working in the advertising/marketing technology industry
Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle
Strong analytical and strategic thinking skills with the ability to turn insights into actionable plans
Excellent crossfunctional collaboration skills and ability to influence without direct authority
Passion for understanding customer needs and advocating for the voice of the customer
Technical acumen and ability to understand complex product concepts
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Ability to work on multiple simultaneous programs that require both strategic thinking as well as highspeed tactical
9 years of relevant experience in product management GTM marketing or comparable roles
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
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for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.