Senior Area Sales Manager Builder Channel Richmond VA

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

As a Senior Area Sales Manager you will be the driving force behind appliance sales in the Richmond VA region representing GE Appliances in both new and existing contract and builder accounts. This highimpact role focuses on expanding market share across diverse customer segments including singlefamily builders multifamily developers builder distributors and apartment replacement distributors.

Youll manage the full customer experience from strategic growth initiatives to consistent highquality product delivery all while maintaining strong solutionoriented relationships with our valued partners.

Position

Senior Area Sales Manager Builder Channel (Richmond VA)

Location

USA Richmond VA

How Youll Create Possibilities

What Youll Do

• Drive sales and margin growth by selling and promoting GE Appliances full portfolio to builders developers and distributor partners

• Deliver on regional sales objectives and operating plan goals

• Identify new business opportunities and execute local marketing strategies while managing potential channel conflict

• Develop and strengthen customer relationships through valuebased solution selling

• Analyze the market competition and territory sales data to inform strategy

• Conduct and facilitate training programs with key customers and accounts

• Perform administrative responsibilities and reporting tasks with a high degree of accuracy

• Proactively prospect and cold call to convert leads into longterm purchasing customers

• Serve as a consultative partner across customer projects including visiting construction job sites

What Youll Bring to Our Team

What Youll Bring

Minimum Qualifications

• Bachelors degree or equivalent industry experience

• 5 years of relevant field sales experience or a graduate of the GE Appliances Commercial Development Program

• Must reside in or be willing to relocate to the Richmond VA area

• Experience working independently from a home office

• Proven ability to build relationships influence decisionmakers and drive customer engagement

• Strong negotiation and closing skills

• Excellent verbal written and presentation skills

• Selfstarter mindset with a high degree of ownership and accountability

Preferred Qualifications

• Experience developing and executing sales strategies aligned with business objectives

• Background in B2B sales within contractor or builder channels

• Cold calling experience with a proven record of turning leads into accounts

• 2 years of appliance or wholesale contractor sales experience

Additional Details

• Role is based remotely with regular travel across the Richmond region

• Expect up to 60 travel primarily within the assigned territory

• Flexibility in work hours mostly aligned with Eastern Time Zone business needs

• Travel includes customer meetings job site visits team events and more

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

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