Digital Marketing Manager

We Put the World on Vacation

The Digital Marketing Manager is responsible for leading developing and executing strategic collaborations and driving impactful marketing initiatives with partners to drive new customer mix and enhance value for current customers. The ability to develop strategic plans stay organized and push projects forward is essential and strong and project management skills will pave the way for success in this dynamic position.

This role will work closely with other departments including Paid Media Social Media Analytics Database Management Product Development Call Center Finance Legal as well as the Global Rental Operations team (Yield Sales Distribution Rental Services and Operations) to develop and execute marketing strategies. Also responsible for effectively managing the budgets program effectiveness measurements and return on investment for marketing programs developed. This position leads and champions effective organizational changes and supports and encourages a positive performancebased culture.

How Youll Shine:

Strategic Planning & Partnering

• Partner with various stakeholders to intake and align on business goals and KPIs to build foundation for strategic plans.
• Coordinate with external partners to identify comarketing opportunities and advertising placements.
• Conceptualize and manage development of strategic campaigns and partner with internal teams and external partners to drive marketing programs while maximizing results to meet targeted KPIs.
• Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and meet with internal partner groups to ensure support buyin.
• Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making.
• Manage and report on programs in terms of key drivers such as leads generated cost reductions lead conversions subscription usage bookings/reservations package sales tours generated arrivals and ROI generated.
  

Marketing Development

• Manage the design and development of all consumer facing marketing programs and campaigns that will drive incremental revenue from lead generation media buys SEO/PPC email mobile social platforms and partner marketing placements.
• Audit analyze monitor and report on performance metric results findings and adjust as necessary to maximize key drivers/indicators that will help translate highly detailed data into actionable business insights and financial results.
• Outline all project requirements and provide design direction for internal and external partners for email development web content and asset paid digital print direct mail and video content.
• Manage marketing projects to ensure deadlines and goals are met.
• Manage marketing programs through partner approval legal submission/review and IT/Security review.
• Develop departmental presentations.
• Provide reports and feedback to senior leaders on direction and effects to key drivers.
• Develops and implements marketing operational plans of action to maximize overall effectiveness and productivity.
• Provides accurate and timely communication and planning with all partners to assure alignment for marketing programs.

Client/Vendor Management

• Manage daytoday relationships with key internal and external partners.
• Manage outsourced projects to ensure efficiency cost savings and accurate messaging/branding.
• Partner and manage relationship with key external vendors.
• Attend industry trade shows conferences and training as needed.
• Performs other duties as needed
  

Budget Management

• Assure budgeting and forecasting are aligned with business needs and Accounting partners. Address any concerns promptly.
• This includes any additional incentives to promote increased enrollments or reservation supporting marketing iniatives.

Travel Requirements:

• Occasional travel throughout Orlando for business is required (Less than 10

What Youll Bring:

• Bachelors Degree in related field
• Experience leading marketing strategy to achieve goals
• Understanding of digital and social marketing landscape
• Experience working successfully across teams in a matrixed corporate environment
• Experience managing and coordinating with global marketing teams
• Previous experience with a timeshare hospitality or online travel agency a plus
• Selfstarter with ability to achieve stretch goals in a fastpaced environment
• Ability to work effectively across teams globally to achieve results
• Excellent verbal and written communication with strong presentation skills
• Comfortable working across regions with global counterparts to achieve alignment
• Analytical mindset with the ability to use results to drive change
• Excellent organizational skills with ability to consistently meet deadlines
• Proven ability to plan and manage budgets
• Must be results driven enjoy problem solving and passionate about being challenged
• Microsoft office with a proficiency in Excel and PowerPoint
• 5 years of marketing experience including digital marketing social media direct mail etc.
• 2 years of experience managing vendor partnerships and/or direct reports.

Unless there is a legal requirement experience will be accepted for the education requirement.

How Youll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position paid time off parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements including tenure speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel Leisure Co. Here youll find an inclusive environment where we deliver excellence and take time to have fun celebrate together and support one another. Were always looking ahead to whats next and how we can strengthen our business its neighboring communities and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to including the title and location of the position for which you are applying.