Product Marketing Specialist
Product Marketing Specialist
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Job Description
The Global Growth Markets Division was established in 2013 to build the longterm presence in new high growth markets particularly in India Brazil and China to accelerate the companys transformation as a global professional solutions provider.
Wolters Kluwer has been in India for more than a decade. What started as a print book distribution business has expanded into a diverse operation that is driving growth through multiple digital solutions while evolving the original print business into a comprehensive set of print and increasingly digital solutions for students residents faculty and practicing physicians. Some of the products sold in India are created by Wolters Kluwer global divisions and sold in India. Others are sold in India by a separate team outside of Global Growth Markets. These latter products still benefit from local support and collaboration and have the potential to move into the Global Growth Markets portfolio in the future.
The Product Marketing Specialist Open Access will work closely with colleagues in Product Marketing Product Management Central Marketing and others as needed owning the marketing for a portfolio of fully open access journals. They would be responsible for developing campaign strategies leading the creation of multichannel marketing plans and overseeing their successful . In addition this role also supports programs that enable submissions growth across the journals open access portfolio in the country and plays a key role in generating opportunities in the dynamic open access market.
The other key responsibility will be to bridge the gap between market research and strategic . The role involves conducting indepth market analysis developing compelling product messaging and coordinating with various teams to ensure successful campaign launches. The Product Marketing Specialist Open Access will make significant contributions to the overall product marketing strategy leveraging their skills to enhance our market presence and drive customer engagement.
Market Positioning & Business Growth
- Market Segmentation & Positioning: Drive the overarching strategic framework for segmentation targeting and positioning aligning with corporate growth objectives. Collaborate with senior leadership across Marketing Publishing and Sales to set longterm strategic priorities and ensure market differentiation.
- DataDriven Customer & Market Intelligence: Spearhead advanced analytics and market research initiatives to derive actionable insights that shape business strategies influence product development and enhance customer engagement.
EnterpriseLevel Marketing Strategy &
- Performance Optimization: Establish enterpriselevel marketing objectives defining key performance indicators (KPIs) and measurement frameworks to assess business impact and drive continuous improvement.
- Marketing & Enablement: Direct crossfunctional teams and external partners in executing multichannel campaigns leveraging digital transformation automation and emerging marketing technologies to enhance efficiency and effectiveness.
CrossFunctional Stakeholder Engagement
- CrossFunctional Stakeholder Engagement: Lead highlevel engagement with Publishing Sales and executive leadership to ensure marketing strategies are aligned with broader business objectives adapting plans based on market shifts and competitive dynamics.
Revenue Growth & Market Expansion
- Demand Generation: Identify and implement highimpact demand generation programs to accelerate Read & Publish deal acquisitions strengthen customer relationships and drive longterm revenue growth.
- Strategic Account & Partnership Management: Cultivate and strengthen highvalue relationships with key external stakeholders and industry partners ensuring sustained collaboration contract retention and mutual business success.
Skills and Abilities:
- Bachelors degree with relevant masters degree; Relevant certifications in product marketing or related fields preferred.
- 4 years of progressive experience in strategic marketing product marketing or a related leadership role with a strong track record of driving business growth.
- Exposure in developing and executing highimpact marketing strategies that align with business objectives enhance brand positioning and deliver measurable revenue outcomes.
- Proven ability to architect and lead multichannel marketing campaigns at scale leveraging digital content and performance marketing to maximize audience reach engagement and conversion.
- Strong stakeholder management skills with experience influencing senior leadership crossfunctional teams and external partners to align priorities and drive strategic initiatives forward.
- Exceptional ability to manage and oversee complex highvalue marketing portfolios ensuring seamless across multiple projects while maintaining strategic focus.
- Expertise in market positioning and competitive differentiation with the ability to align product offerings with emerging industry trends customer needs and business growth opportunities.
- Advanced datadriven marketing and analytics capabilities using sophisticated reporting performance insights to refine marketing strategies and optimize campaign effectiveness.
- Proven track record of managing highvalue client and partner relationships delivering tailored marketing programs that drive client satisfaction retention and longterm business success.
- Experience with Open science research research integrity a plus.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
