Director Campaign Capabilities

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

Adobe is seeking a visionary leader to head itsCampaign Capabilities Acceleration teama cornerstone in scaling our marketing operations to achieve ambitious business goals. This role offers an outstanding opportunity to define Adobes future by driving the adoption and success of our B2B technology stack while ensuring operational excellence and innovation.

As a key leader you will act as the voice of marketing improve GTM orchestration and champion Adobe technology adoption to support building a goldstandard B2B tech stack. This is a unique opportunity to shape Adobes marketing future and make a tangible impact on its growth trajectory and efficiencies.

As the Director you will bridge global marketing teams campaign operations platform operations product marketing and product teams to align strategies streamline workflows and deliver innovative marketing technology solutions. .

Key Responsibilities

• Lead a HighPerforming Team:
  Empower a team of subject matter experts (SMEs) specializing in:

  • Data:RTCDP (RealTime Customer Data Platform) & CJA (Customer Journey Analytics)

  • Campaigns & Process:Marketo & Workfront

  • Journeys:Adobe Journey Optimizer (AJO) B2B

• Be the Voice of Marketing:
  Advocate for marketing by defining requirements use cases and value propositions for technology rollouts. Partner closely with Data & Tech teams to ensure solutions address realworld marketing needs.

• Capability Design & Innovation:
  Define scalable futureready solutions that improve global marketing efforts. Develop roadmaps and success plans for technology application areas.

• Champion AdobeonAdobe Adoption:
  Lead the adoption and optimization of Adobes B2B tech stack to deliver performance improvements and drive customer engagement.

• Pilot and Test New Solutions:
  Orchestrate proof of concepts (POCs) pilots and testing to validate the value of automation and emerging functionalities.

• Build a Feedback Loop:
  Partner with DX Product Marketing and Technology teams to provide actionable insights and influence the evolution of Adobe tools and platforms.

• Act as an Internal Customer Success Team:
  Serve as a subject matter authority for marketers ensuring they can leverage tools effectively to achieve their goals.

• Scale and Optimize:
  Drive adoption and ensure scalability by serving as the critical integration point between marketing and data/tech teams.

• Strategic Alignment:
  Collaborate with senior leadership to align marketing technology strategies with overarching organizational goals.

What Youll Need to Succeed

• Demonstrated Experience
  10 years of leadership experience in marketing operations digital marketing or related fields with a consistent track record of implementing and scaling marketing technology in global matrixed organizations.

• Educational Background:
  BA/BS degree in a relevant field required; MBA or management consulting experience is a plus.

• Technical Proficiency:
  Expertise in Adobes marketing tools (e.g. AEP RTCDP AJO B2B Marketo Workfront) and deep knowledge of B2B marketing technology ecosystems.

• Strategic ProblemSolving:
  A bigpicture thinker with the ability to take on challenges and implement scalable solutions.

• Exceptional Communication & Influence:
  Strong relationshipbuilding and influencing skills with the ability to align crossfunctional teams around shared goals.

• Operational Leadership:
  Expertise in process development program management and operational planning.

• DataDriven DecisionMaking:
  Analytical approach with a passion for using data to recommend decisions and optimize processes.

• Adaptability and Resilience:
  Comfort navigating ambiguity meticulous attention to detail and a proactive approach to overcoming challenges.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $157300 $301200 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.