Product Marketing Manager Prime Marketing North America Stores Marketing

Amazon Prime is the worlds leading membership program offering an unparalleled suite of benefits across shipping streaming entertainment reading gaming and more. Our mission is to provide exceptional value and convenience to our members making Prime an indispensable part of their daily lives. The US Prime marketing team is seeking a dynamic and innovative Product Marketing Manager to spearhead Campaign and Creative management for the US Prime Channel Marketing team. This role is crucial in maximizing the perceived value of Prime membership by ensuring our members are aware of and fully utilize the benefits most relevant to their unique needs and interests.

Key job responsibilities
Drive comprehensive campaign strategy from concept to ensuring creative excellence and brand consistency
Own the creative development process including brief writing creative reviews and final approvals
Build and maintain strong relationships with creative agencies managing both deliverables and budgets
Optimize campaign performance through datadriven insights and A/B testing in partnership with channel owner
Lead creative innovation for Primes most visible marketing initiatives
Oversee resource allocation and creative production timelines
Scale successful creative approaches across channels while testing new formats and messaging
Implement tech solutions to streamline workflows and amplify team productivity


A day in the life
Your day begins with reviewing campaign performance metrics and aligning priorities with your team. You spend the morning crafting creative briefs and leading review sessions with our agency partners ensuring our campaigns maintain creative excellence while staying true to our brand identity. Throughout the day you collaborate with channel owners to analyze A/B testing results and optimize our creative performance across platforms. The afternoons often involve brainstorming innovative approaches for Primes highvisibility marketing initiatives and meeting with stakeholders to oversee resource allocation and production timelines. You regularly check in with our creative agencies to manage deliverables and budgets while continuously looking for opportunities to scale successful creative approaches across different channels. Lastly you leverage tech solutions to streamline workflows and amplify team productivity ensuring seamless from concept to launch.

4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelors Degree

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.