Director Brand Marketing Strategy
Director Brand Marketing Strategy
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$ 165000 - 175000
1 Vacancy
Job Description
Overview
A world leader in innovative casual footwear Crocs Inc. is dedicated to the future of comfort. Our original and most famous style the Classic Clog is instantly recognized around the world and for good reason: since 2002 weve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style modern comfort and value.
Every day we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone inviting the world to Come As You Are!
Crocs is hiring a Director Brand Marketing Strategy. This individual will lead brand and product marketing campaigns. The Director Brand Marketing Strategy will play a key role in driving brand momentum acquiring new customers and positioning Crocs as a leader in the market. The role involves balancing the iconic Crocs brand with new product introductions connecting to current events and trends and positioning Crocs as an innovator in brand and campaign marketing. This role reports to the VP Global Integrated Marketing and works closely with other directors and senior directors in creative category channels and product teams.
What Youll Do
- Develop and implement annual marketing strategy and work closely with Product to deliver seasonal calendars and plans to align cross functional teams around the world to drive the business.
- Build brand strategies and enable brand marketing that drives key initiatives for Crocs across TierOne markets (US China Japan Korea India Germany France UK).
- Develop global marketing calendar and priorities to align crossfunctional teams to key milestones including sales meeting.
- Deliver global aligned approach and content for sales meeting while supporting with key regional teams.
- Partner closely with Crocs ESG team to integrate purpose into annual marketing strategy and implement within seasonal campaigns.
- Cocreate campaign briefs to support strategic and executional alignment with crossfunctional teams.
- Crosscollaborate with Product Merchandising Channel Marketing Integrated Marketing and Creative teams to align on strategic approach and challenges to execute against plans to support the business.
- Guide global brand marketing managers and regional leaders to aligned marketing strategies for key global initiatives.
- Act as a strategic partner for crossfunctional teams including Product Merchandising and Sales channels (eCommerce Retail Wholesale/Distributor).
- Foster effective communication across all groups to enhance strategy effectiveness and alignment through collaboration.
- Lead team of direct report(s) ensuring a productive and positive working environment.
- Ensure alignment and buyin with key stakeholders across teams and markets.
What Youll Bring to the Table
- Bachelors degree in marketing communications public relations or related field (equivalent experience also considered; MBA or other advanced degree a plus).
- At least 10 of experience with a global brand that operates in multiple channels and geographic regions.
- At least 3 years of leadership experience.
- Footwear and/or retail industry experience is a plus as well as a detailed understanding of the fashion and streetwear space.
- Strong communication abilities written and verbal.
- Excellent project management oversight abilities; with the ability to drive projects in ambiguous and changing environments against tight timelines.
- Demonstrates strong leadership skills with the ability to lead crossfunctional and crossregional partners through influence; Ability to lead global teams in development and of global plans.
- Understands dynamic and global business organizations; can navigate across sales channels and communications platforms to provide strategic recommendations and action plans that will drive brand awareness and esteem across consumer touch points.
- Experienced in drafting strategic marketing briefs for both integrated and channelspecific programs.
- Advanced analytical skills ability to translate complex data trends and insights into actionable strategy.
- Passion for building strong brands with a focus on consumers.
- Strong organizational skills and ability to prioritize workloads under pressure.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or disability or any other classification protected by law.
Title:Director Brand Marketing Strategy
Salary or Pay Range: $165000 $175000
Pay offered will vary based on jobrelated factors such as location experience training skills and abilities.
At Crocs Inc. we believe in the power of a blend of inperson and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. Inoffice requirements vary by our work personas: Resident 5 days) Collaborator 4 days) Connector 23 days) Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical dental and vision coverage life and AD&D short and longterm disability coverage paid time off employee assistance participation in a 401k program that includes company match and many other additional voluntary benefits.
The application window is 45 days but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category:Corporate
Required Experience:
Director
Employment Type
Full Time
