Principal Data Scientist
Principal Data Scientist
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Job Description
At TMobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package this is Total Rewards. Employees enjoy multiple wealthbuilding opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free yearround money coaches. Thats how were UNSTOPPABLE for our employees!
Principal Data Scientist Media AttributionThe Principal Data Scientist Media Attribution will lead the development of cuttingedge machine learning and AIdriven models to optimize marketing spend measure media effectiveness and drive business outcomes. This role sits within the Media Analytics team which provides actionable insights to enhance paid media efficiency through datadriven analytics attribution modeling ad testing and forecasting.
As a senior technical leader the Principal Data Scientist will collaborate with business stakeholders data engineers and analysts to develop advanced measurement frameworks improve attribution models and create AIdriven optimizations for media investments. The ideal candidate will have deep expertise in causal inference multitouch attribution (MTA) marketing mix modeling (MMM) and experimental design ensuring that marketing strategies are backed by robust datadriven insights.
Key Responsibilities:
- Lead the development and refinement of attribution models (MTA MMM) to quantify the impact of media investments across channels (digital social TV search etc..
- Advance causal inference techniques to improve media measurement including uplift modeling propensity scoring and Bayesian methods.
- Develop forecasting models to predict marketing performance budget allocation impacts and longterm customer acquisition trends.
- Enhance ad testing methodologies including A/B testing synthetic control experiments and incrementality testing to measure media effectiveness accurately.
- Collaborate with marketing finance and analytics teams to translate model insights into business strategies that drive ROI improvements.
- Optimize media spend through AIdriven decisioning leveraging reinforcement learning Bayesian optimization and econometric modeling.
- Stay at the forefront of AI & ML innovations in marketing measurement driving technical advancements and thought leadership within the team.
- Work closely with data engineers to scale and automate model deployment integrating ML solutions into production environments.
Required Qualifications:
- Proven experience in marketing and media analytics with a focus on attribution modeling causal inference and media mix optimization.
- Strong background in machine learning econometrics and statistical modeling with applications in marketing measurement.
- Expertise in Python R SQL and cloud platforms (AWS GCP or Azure) for scalable modeling and data processing.
- Experience with experimental design and incrementality testing in digital and traditional media channels.
- Ability to communicate complex data science concepts to both technical and nontechnical stakeholders influencing business decisions.
- Ph.D. or Masters degree in a quantitative field (e.g. Statistics Economics Computer Science Applied Mathematics).
This role is ideal for a handson forwardthinking data science leader who is passionate about driving business impact through AI and machine learning in marketing measurement. If you thrive at the intersection of advanced analytics and strategic decisionmaking wed love to hear from you!
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At TMobile employees in regular nontemporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a yearend bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location TMobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and parttime employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays which total about 4 weeks for new fulltime employees and about 2.5 weeks for new parttime employees annually paid parental and family leave family building benefits backup care enhanced family support childcare subsidy tuition assistance college coaching short and longterm disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary longterm care insurance. We dont stop there eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about TMobiles amazing benefits check out.Never stop growing!
As part of the TMobile team you know the Uncarrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
TMobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Uncarrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to nonaccommodation related requests.
Required Experience:
Staff IC
Employment Type
Full-Time
