Marketing Mgr
Marketing Mgr
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
As a key member of the APAC marketing team with a focus on India the Marketing Manager will partner with the sales and research teams to develop marketing plans that build awareness create demand and drive bookings.
The role is responsible for planning organizing and executing programs that create relevant twoway interactions with local buyers to inform and influence their buying decisions and broader relationship with Forrester.
This is an exciting opportunity for an ambitious marketer to join a growing APAC team.
Job description:
Engage proactively with local sales teams to understand sales goals identify marketing requirements and gather feedback on marketing activities.
Engage proactively with central marketing teams to review plans share local requirements and provide feedback on global/regional programs and assets.
Lead the development of annual and quarterly plans in partnership with regional sales teams.
Manage local marketing budget.
Assess local marketing readiness and identify optimization opportunities.
Evaluate select and manage vendors that contribute to local demand marketing programs.
Capture and analyze local buyer insights gathered through human and nonhuman interactions.
Use buyer insights to segment and optimize target audiences.
Analyze local pipeline volume performance and forecasts.
Identify local lead routing and scoring requirements and changes.
Manage local servicelevel agreement (SLA) deliverables.
Develop and implement pipeline acceleration programs jointly with sales.
Tailor global and regional programs and assets; create or commission new market specific programs to be activated in the market.
Research choose design and manage live field events to be included as tactics in the overall marketing mix ensuring a cohesive preevent atevent and postevent strategy to increase engagement and response rates.
Work with central teams to develop sales enablement tools programs in a box training and content.
Communicate to and educate the sales team about new and planned marketing activities including global regional and local programs.
Job Requirements:
A bachelors degree or marketing qualification.
Possess B2B marketing experience within demand or field marketing at toptier companies preferably in the professional services technology vendor or research arena.
Experience in collaborating and working closely with a large sales team.
Strong project management skills and the ability to effectively manage multiple projects prioritize be detailoriented and meet deadlines.
Computer skills including Microsoft Office; Salesforce Eloqua and ON24 experience is a plus.
Experience in hosting field events from planning to and reporting.
Strong written and verbal communication skills with experience in presenting to senior stakeholders.
Excellent command of the English language.
Were a network of knowledge and experience leading to richer fuller careers. Here were always learning. Whether you want to hone your strengths or discover new ones Forrester is the place to go for it. Its a place where everyone is given the tools support and runway they need to go far. Well be right there beside you every step of the way.
Lets be bold together.
Explore #ForresterLife on:
Here at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .
Data Protection
The information provided by you in this application will be used for the purposes of recruitment and for successful applicants only for personnel administration and management purposes and to comply with the employers obligations regarding the retention of employee records. If your application is unsuccessful Forrester Research Inc. its subsidiaries affiliates and/or service providers (collectively Forrester) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV you consent to Forresters retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forresters offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
Required Experience:
Manager
Employment Type
Full-Time
