Product Marketing Manager

Curious. Innovative. Collaborative. Inclusive. Committed to bringing people together to celebrate their most important life moments. Thats who we are at Evite. We work hard move quickly support each other act with integrity and have a lot of fun along the way! Sound like a party you want to be a part of Were currently looking for a passionate and creative Product Marketing Manager to join our team.

The ideal candidate will be a strategic creative and datadriven Product Marketing Manager looking to help shape the future of how people celebrate. Were looking for a passionate and resultsoriented individual to lead gotomarket strategies define product positioning and build compelling user messaging across the Evite platform. Youll be the bridge between Product Marketing and Revenue teamstranslating product innovation into clear value for our users and driving adoption engagement and growth. Come join the party!

What We Value:

• Making a Difference: Never be afraid to act fast and be curious.
• Transparency and Teamwork: Embrace collaboration and share those amazing ideas!
• Excellence Without Attitude: Be passionate and positive while always remembering to have fun.

Core Capabilities:

Develop GTM Strategies

• Lead and manage all new product launches and feature rollouts from setting clear launch goals identifying highimpact strategic launch activities customer journey mapping and gotomarket launch plans.
• Define and track KPIs that drive user acquisition activation and engagement. Partner with Product teams to optimize inproduct messaging onboarding and feature discovery.

Guide Positioning & Messaging

• Lead the development of product positioning and messaging leveraging deep customer insights funnel data and competitive intelligence to inform decisions.
• Partner with brand & copy to craft compelling product narratives that resonate with our userswhether hosts planning their kids birthday or businesses organizing largescale events.
• Monitor competitive trends particularly from a product offering and feature set standpoint in order to inform our value proposition and the evolution of our positioning.

Be the Expert on Customers Competitors & The Market

• Conduct competitive analysis customer interviews and surveys to uncover user needs segment behavior and shape product positioning.
• Build and maintain a deep understanding of our product offering full userfunnel and pricing to determine the most appealing attributes to users while also collaborating with creative and product teams to clearly and succinctly communicate the benefits to all target segments both onsite and offplatform.
• Be the champion of our product both internally and externally to educate others on the benefits and use cases of our product and also to advocate for product improvements and optimizations based on what the market needs and wants.

Enable Campaigns Across Channels

• Collaborate with Lifecycle Marketing Performance Marketing and Brand to drive multichannel campaigns across email push web paid social and more.
• Own and manage the strategic use and planning of both new and existing owned marketing placements (e.g. onsite transaction email and app) to drive awareness and conversion for all marketing efforts in partnership with the Merchandising and Product teams.

Preferred Requirements:

• 47 years of experience in product marketing or a related function (B2C experience preferred; B2B2C or marketplace experience a plus)
• Deep empathy for users and an intuitive grasp of their needs and motivations
• Strategic thinker with strong writing chops and an eye for clean crisp messaging
• Highly crossfunctional: thrives working across Product Design Marketing and Analytics
• Experience launching consumerfacing products and iterating quickly based on performance
• Comfortable with databoth qualitative and quantitativeand able to make decisions grounded in insights
• Bonus: Familiarity with digital invitations event planning or social platforms

The compensation range for this role is $130170K.

Benefits & Perks at Evite:

Healthcare & retirement:

• Multiple medical plans to choose from
• 100 employerpaid dental & vision plans for employees and their families
• Employermatched 401(k) plan
• 24/7 access to coaches & mental health benefits

Vacation & leaves:

• Unlimited trustbased vacation
• Bereavement leave
• Paid time off to volunteer
• 12 weeks leave for parents at 100 of your salary for new births adoptions and foster children
• 11 paid companywide holidays

Perks:

• Free parking at our Glendale office
• Baby Bucks! An initial contribution to help cover some of those early parenting expenses
• Donation matching
• Volunteering and learning & development opportunities
• Fully stocked kitchen (occasionally lunches and happy hours too)
• And more!

Evite Inc. is committed to equal employment opportunity and values a diverse workforce. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or perception national origin age marital status disability veteran status genetics or other legally protected characteristics.