ASO Manager
ASO Manager
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Job Description
Join our Stillfront Marketing Hub to grow and engage players worldwide! We are an international team of professionals in the areas of User Acquisition Creatives and Tech. We are collaborating with the different Studios in the Stillfront Group to promote the games from launch to scale by providing integrated support from gotomarket strategies Campaign management ad creation to tracking implementation and analytics.
YOUR MISSION
Reporting directly to the Head of Product Marketing at Stillfront Germany devising an ASO strategy and plan across multiple games and studios
Create world class ASO strategies for a portfolio of new and existing titles
Work closely with other departments such as UA product data analytics and customer support to ensure a seamless user experience and optimize user acquisition efforts
Utilize A/B testing and other datadriven approaches to optimize app store listings and drive user acquisition and retention
Conduct keyword research analysis and tracking to improve app store visibility and organic downloads
Monitor competitors and provide recommendations for improvement based on market trends and user behavior
Analyze app store performance metrics and provide regular reports to stakeholders
Stay updated on industry trends best practices and changes in app store algorithms to continuously improve ASO strategies
YOUR BACKSTORY
ASO/Mobile UA experience: 2 years prior relevant experience in ASO or mobile app User Acquisition Product Marketing at an agency or client side
Analytical mindset: Proficiency with Excel and proven track record for working with complex data presenting them in an understandable way and translating them into meaningful decisions
Ability to stay organized and create new testing processes that increase efficiency
Excellent communication and interpersonal skills to collaborate with crossfunctional teams and build relationships with partners
Strong strategic thinking and problemsolving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals
Excellent work ethic and ability to manage multiple projects in a resultsoriented manner
BENEFITS
Full ownership: You are empowered to make a real impact and drive your projects
You join a supportive team in a pragmatic yet challenging environment flat hierarchies and state of the art technologies
Be a part of an international environment with multidisciplinary and experienced colleagues from the entire product lifecycle in a culture of continuous development and learning opportunities
Regular events on site with the marketing department as well as with your team to strengthen the team spirit
Opportunity to work on multiple projects from casual to hardcore strategy games
StillfrontGroup is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From wellestablished franchises like Supremacy Big Farm and BitLife to niche games we span many different genres including strategy simulation RPG and action and casual and mashup believe gaming can be a force for good. And we want to create a gaming universe that is digital affordable equal and sustainable. So we focus on developing games that are all about having a rewarding hobby a great social experience or a strategic challenge.
Employment Type
Full Time
