Market Access Marketing Director Specialty
Market Access Marketing Director Specialty
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1 Vacancy
Job Description
AbbVie US Market Access is responsible for securing patient access to our portfolio of products across all payer and distribution channels including Commercial health plans PBMs Medicare Medicaid VA/DoD Employer Health System Pharmacy Wholesalers and GPOs. The purpose of Payer Marketing & Strategy is to provide overarching direction and leadership for payer strategy inclusive of product positioning pricing strategy financial plan resource investment internal and external Senior Executive alignment and product portfolio management.
Payer Marketing & Strategy is required to thoroughly comprehend the current and future state of the US market access environment through mastery of the evolving US healthcare landscape and the market access channels. This includes analyzing market trends and government regulations identifying payer channel impact and insights and proactively defining and recommending strategies that yield profitable broad market access across AbbVies portfolio of pharmaceuticals including both inline promoted products as well as assets under pipeline development in a highly dynamic market. In addition Payer Marketing & Strategy has responsibility for effectively collaborating with internal and external stakeholders to drive market leading access strategies ensuring the success of AbbVies portfolio to provide patients access to life changing medicines. Stakeholders include Senior Executive Leadership Integrated Brand Teams Market Access Account Teams Brand Field Sales MABI Finance HEOR Medical agency partners and within the Market Access matrix.
Most importantly Payer Marketing & Strategys positive leadership and productive influence across the enterprise ensures the effective transfer of market access expertise leverages relationships data analytics and provides a strategic mindset in all aspects of optimizing the strategies of the business. Payer Marketers are key contributors in business planning and performance discussions and exhibit a high level of financial acumen.
Key Responsibilities Include:
- Lead development and ensure of Payer Strategy for GIC Portfolio inclusive of Pricing Value Proposition financial Plan/LBE/LRP Contracting and resource investment.
- Deliver strategic impact through formulation and adjustment of business plans and actions to achieve business objectives and goals including financial constituents and market results. Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie franchise and brand at the varying life cycle stages.
- Engage Matrix and IBT stakeholders to ensure alignment of future Payer Strategy decisions and planning workstreams including engagement across the key value and supply chain stakeholders.
- Ensure a keen awareness of Market trends signals of change and the voice of the customer. Maintain focus on and consistently triangulate market dynamics constituents needs and business priorities to determine best marketadvantaged course of action.
- Anticipate internal and external shifts and obstacles to prepare a guiding perspective amidst evolving Payer and Access reimbursement dynamics while further identifying opportunities to enhance strategies that balance Commercial Access needs with financial targets. Ensure definition and quantification of the impact of key channel decisions on the broader Pricing and grosstonet implications.
- Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders and partners. Infuse AbbVie Ways of Working and Talent Philosophy in daytoday leadership and management of the business.
- Use coaching effectively and efficiently to support the performance and development of direct reports. Apply the AbbVie Talent Philosophy and Ways of Working and ensure timely transparent feedback. Leverage leadership skills to create highperforming teams and elevate the group marketing skills and knowledge.
Qualifications :
- Bachelors Degree required. Advanced Degree/Masters in related healthcare field strongly preferred.
- Minimum of 10 years of Pharmaceutical Market Access Healthcare or Policy experience
- Crossfunctional and/or similar experiences including field sales finance regulatory research & development HEOR Business Development and other relevant business functions
- Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights Segmentation Positioning Value Proposition Business Model Innovation Creative Development and Investment Optimization.
- Optimistic inquisitive and able to drive results independently
- Strong communication skills demonstrated ability to work crossfunctionally and ability to build strong stakeholder relationships across company functions
- Knowledge of US access reimbursement and pricing landscape for pharmaceutical products (both Pharmacy and Medical reimbursement). Includes awareness of commercial Medicare Medicaid other government and specialty segments.
- Experience with pharmaceutical marketing principles and practices including a demonstrated ability to develop strategic plans conduct and interpret market research and understand the regulatory environment.
- Managed markets / market access experience including experience working within nonpharma manufacture Healthcare Organizations (eg. Pharmacy (Specialty/Retail) HealthPlan PBM Hospital etc
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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No
Employment Type :
Fulltime
Employment Type
Full-time
