Event Marketing Manager
Event Marketing Manager
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$ 70000 - 75000
1 Vacancy
Job Description
Manager Event Marketing
Location: NYC NY or Remote
Reporting to: VP Event Marketing
We are looking for an experienced Event Marketing Manager to join the CyberRisk Alliances (CRA)Enterprise Marketing team an entrepreneurial team focused on building and elevating a portfolio ofcybersecurity conferences and events. This fulltime position will report directly to the Director EventMarketing and will collaborate with other teams across CRA including content editorial enterprisemarketing event operations audience sales customer success and more.
This role will be instrumental in driving the event marketing teams primary objective to increaseattendance at CRA conferences as well as support CRA in engaging its core audience with strategiccontent marketing initiatives.
Primary Job Responsibilities:
- Collaborateclosely with the Director of Event Marketing and other marketers to deviseand implement integrated marketing strategies for plansfor national events including the development of marketing briefs outlining key event details including value proposition audience profiles and attendee demographics
- Develop comprehensive event marketing strategies in collaboration with the marketing team focusing on email promotion registration page creation website development social media management social advocacy platforms automated communication and telemarketing initiatives
- Coordinate the creation and of email campaigns to promote events including crafting compelling copy designing visually appealing templates segmenting target audiences and analyzing campaign performance.
- Ensure timely completion of all marketing deliverable as per the prescribed event timeline
- Design and optimize registration pages for events ensuring userfriendliness clear callstoaction and seamless integration with registration platforms
- Oversee the creation and maintenance of event websites ensuring they reflect the events brand identity provide essential information and facilitate registration and engagement.
- Utilize social advocacy platforms to mobilize attendees speakers and partners to amplify event messaging and increase reach.
- Implement automated communication workflows to streamline event promotion registration confirmation reminders and postevent followups leveraging marketing automation tools
- Generate and distribute discount codes to incentivize registration and drive attendance tracking usage effectiveness and CPA
- Utilize basic design skills in Canva or similar tools to create promotional materials including social media graphics event banners and email visuals
- Develop and execute telemarketing campaigns to reach out to potential attendees nurture leads and drive registration maintaining a professional and persuasive approach
Qualifications:
- Bachelors Degree in marketing communications or related field
- Proven experience in event marketing driving both attendance and sponsorship leads
- Proficiency in marketing automation platforms and email marketing tools Marketo preferred.
- Excellent copywriting and project management skills
- Excellent communication and interpersonal skills with the ability to craft compelling messaging and engage with diverse audiences.
- Familiarity with basic graphic design tools Canva preferred.
- Detailoriented with strong organizational and project management skills
- Capacity to handle multiple tasks concurrently and work under stringent deadlines particularly during peak event seasons
- Ability to work independently and collaboratively in a fastpaced deadlinedriven environment
- Prior experience in event registration platforms is a plus Swoogo is preferred.
- Willingnessto travel for events as required up to 10 of the time
- Familiarity with or a strong interest in learning about the information security industry
- Demonstrated interest or experience in leveraging AI technologies to drive innovation efficiency and value creation.
- Ability to adapt to a fastpaced environment and stay updated on industry trends and advancements in AI technology
Job Information (NYC)
For individuals assigned and/or hired to work in New York City CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerousfactors that are considered in making compensation decisions including but not limited to a candidates qualifications skills competencies experienceand estimate of the current range is $70000 to $75000 which does not include other compensationbenefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employeesand candidates for employment without regard to race color ancestry national origin religious creedgender physical or mental disability veteran status sexual orientation age or marital status inaccordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance (CRA) is a business intelligence company serving the high growth rapidly evolvingcybersecurity community with a diversified portfolio of services that inform educate build communityand inspire an efficient marketplace. Our trusted information leverages a unique network ofjournalists analystsand influencers policymakers and practitioners. CRAs brands include SC MediaSecurity Weekly ChannelE2E MSSP Alert InfoSec World Identiverse Cybersecurity Collaboration Forumits researchunit CRA Business Intelligence the peertopeer CISO membership networkCybersecurity Collaborative and now the Official Cyber Security Summit and TECHEXPO Top Secret.More informationis available here: .
Required Experience:
Manager
Employment Type
Full-Time
