Associate Director ELEVIDYS Marketing
Associate Director ELEVIDYS Marketing
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Job Description
Why Sarepta Why Now
The promise of genetic medicine has arrived and Sarepta is at the forefront. We hold leadership positions in Duchenne muscular dystrophy (DMD) and limbgirdle muscular dystrophies (LGMDs) and we currently have more than 40 programs in various stages of development in gene therapy RNA and gene editing. In 2023 we launched our fourth therapy and the first ever gene therapy to treat Duchenne.
Were looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.
What Sarepta Offers
At Sarepta we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and worklife resources designed to support people in the following areas:
Physical and Emotional Wellness
Financial Wellness
Support for Caregivers
For a full list of our comprehensive benefits see our website: Importance of the Role
The Associate Director ELEVIDYS Marketing drives the development and implementation of key brand strategies and initiatives in the US Market. The Associate Director supports the development and of clear concise and actionable brand strategic and tactical plans to optimize ELEVIDYS including development of unbranded and branded promotional materials. The Associate Director is responsible for collaborating with multiple crossfunctional groups including but not limited to Medical Affairs Patient Affairs Patient Services Sales Regulatory Market Research Commercial Operations Legal and Commercial leadership.The Opportunity to Make a Difference
- Development creation and implementation of unbranded education and branded promotional materials to support the healthcare provider (HCP) audience
- of an HCP marketing strategy which includes evolving HCP messaging ensuring HCP education preparedness and instills confidence and trust.
- Enhance current CRM platform and digital tactics to enable effective communications that will engage and educate HCPs on the importance of treatment gene therapy benefits risks and steps of the treatment journey
- Collaborate with Opinion Leader Programming sales and Insights to integrate KOL perspectives into brand strategies and initiatives
- Inform strategic recommendations based on market and disease dynamics
- Identify market research needs align on market research plans and translate findings into portfolio strategies and forecasting assumptions
- Work and manage all vendors/agencies successfully and effectively
- Represent marketing function as the PRC reviewer for promotional materials
- Perform other related duties as needed
More about You
- BA/BS degree in business marketing or science required
- 810 years of pharmaceutical / biotech experience with a minimum of 5 years in U.S. pharmaceutical marketing (prelaunch or inline) or relevant experience
- Experience in brand marketing/product management is required; product launch experience in rare disease preferred
- Strong teamoriented leader with excellent communication skills and the ability to influence lead negotiate and work effectively at all levels across the organization
- Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
- Strong qualitative and quantitative analytical communication and project management skills to effectively translate ideas and insights into actionable plans
- Excellent organizational skills sufficient to multitask in an extremely fastpaced environment with changing priorities
- Excellent communication skills and ability to influence across multiple functions
- Enthusiasm confidence ability to work on multiple tasks problem solving ability comfort in an ambiguous environment and ability to prioritize effectively to meet organizational objectives
- Ability to regularly commute into our Cambridge location as needed
What Now
Were always looking for solutionoriented critical thinkers.
So if youre comfortable with ambiguity and candor relish challenging yourself and place kindness and integrity at the forefront of how you approach your peers and work then we encourage you to apply.
Required Experience:
Director
Employment Type
Full-Time
