Marketing Strategist
Marketing Strategist
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Job Description
About This Role
At CAE we are building the future together as one inclusive team. Our people are our creative force empowered to grow innovate and disrupt as we continuously pursue new ideas and develop advanced technologies to help make the world a safer place.
As a technology company we digitize the physical world deploying simulation training and critical operations support solutions. Above all else we empower pilots airlines and defense forces to perform at their best every day and when the stakes are highest.
Around the globe were everywhere customers need us to be with more than 13000 employees in more than 200 sites and training locations in over 40 countries.
The Marketing Strategist is dedicated to a specific business unit translating its strategic priorities into comprehensive marketing strategies. This person will be responsible for developing and implementing marketing strategies that drive brand awareness customer engagement and revenue growth through the creation of innovative marketing campaigns. Setting strategic marketing objectives and defining metrics to measure success through performance marketing tools will be crucial to succeeding in this role.
Responsibilities
Strategic marketing
- Collaborate with business unit leaders to understand their evolving strategic priorities vision and objectives;
- Develop and implement marketing strategies that align with the business units goals;
- Create marketing plans & communicate such plans to the BU leadership team ensure constant alignment through regular governance;
- In collaboration with the Marketing Operations team elaborate detailed marketing plan including campaigns content events and promotional activities;
- Monitor industry developments analyze marketing strategies performance and adjust marketing strategies to optimize results;
- Ensure marketing plans meet BUspecific budget and schedule requirements;
- Stay uptodate with industry trends and best practices to drive innovation in marketing strategies;
- Lead key initiatives & special projects to ensure BU marketing strategies success (ex: rebranding exercises)
Reporting & Governance
- Define key performance indicators (KPIs) and OKR metrics to measure the effectiveness of BUspecific marketing initiatives and ensure regular governance on performance of marketing plan to the business unit;
- Regularly communicate with efficiency and engagement the progress of the marketing strategy as well as potential risks and ensure constant alignment with the business unit;
- In collaboration with Marketing Operations team monitor and report on the performance of marketing campaigns providing insights and recommendations for improvement;
- Collaborate with crossfunctional teams (communications sales business development business unit to align marketing efforts with business objectives;
- Build and maintain relationships with key stakeholders including customers & partners driving impact on BUspecific marketing initiatives;
Stakeholder Management
- Work closely with the marketing operations team to ensure alignment with overall marketing objectives and on marketing plan; support marketing operations team with prioritization plan in context of limited budget and resources;
- Coordinate and ensure constant communication with internal teams including BU leadership sales marketing operations and communications to ensure cohesive marketing efforts;
- Manage the BUspecific marketing budget and ensure costeffective allocation of resources.
Requirements
- Bachelors degree in marketing business administration or a related field.
- 10 years of experience in marketing strategy development and preferably in a B2B context.
- Strategic mindset with ability to think longterm and develop forwardthinking and creative marketing strategies
- Strong strategic marketing skills including market segmentation positioning and competitive analysis.
- Experience in developing and executing gotomarket strategies.
- Ability to translate business objectives into actionable marketing plans.
- Ability to work collaboratively in a fastpaced dynamic environment.
- Excellent communication and interpersonal skills.
- Excellent project management skills and ability to manage multiple initiatives simultaneously.
- Proficiency in marketing software and tools such as CRM systems analytics platforms and content management systems.
- Creative thinking and problemsolving abilities.
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Position Type
RegularCAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.
Equal Opportunity Employer
CAE is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race nationality colour religion sex gender indentity and expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by local laws.
If you dont see yourself fully reflected in every job requirement listed in the job posting we still encourage you to reach out and apply. At CAE everyone is welcome to contribute to our success. Applicants needing reasonable accommodations should contact their recruiter at any point in the recruitment process. If you need assistance to submit your application because of incompatible assistive technology or a disability please contact us at .
Employment Type
Full-Time
