Director Demand Generation
Director Demand Generation
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$ 159500 - 257000
1 Vacancy
Job Description
Chamberlain Group is a global leader in access solutions with top brands such asLiftMasterand Chamberlainfound in millions of homes businesses and communities worldwide.
ecosystem.
This role is within Chamberlain Groups Marketing function. A successful incumbent is expected to set the vision for demand creation and conversion while also being a hands on executor and people leader. You will lead the collaboration of crossfunctional teams that is required to design plan execute and optimize integrated demand generation strategies with a focus on optimizing marketing spend and requirements include: BS/BA degree in Marketing Design or related field; Experience requirements include: 10 years of marketing experience that includes enterprise B2B B2C and digital marketing
Job Responsibilities:
Translate company objectives into a comprehensive demand generation strategy that delivers revenue forecast annually with corresponding key performance indicators that grows our overall audience and engages nurtures and converts prospects
Partner with Sales Marketing and Product leadership to create and refine customer segments/personas in order to build campaigns that resonate with the target audience that originate new business as well as accelerate sales cycle
Impress a meticulous datadriven approach across all campaigns and channels to evaluate effectiveness of tactics and better understand marketing attribution
Develop operational processes and reporting related to demand generation programs to measure effectiveness performance and ROI of marketing spend
Improve the efficiency and effectiveness of our marketing CPD and CRM systems to better nurture prospects and/or customers drive engagement and increase conversion rates to marketing qualified leads and improve the integrity of the overall database
Oversee the content marketing team to drive development and promotion of marketing materials that drive awareness and interest within market segments and by persona
Develop integrated paid and organic programs that significantly increase engagement and overall pipeline growing revenue and greater share of wallet within customer base
Analyze campaign outcomes in detail drawing insights and presenting results clearly to facilitate sound decision making and the next steps
Direct all creative development across internal creative team as well as external agencies
Maximize awareness and engagement with our brands through the creation of all forms of highquality content including video and editorial as well as the ongoing curation of relevant content
Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the most efficient possible cost
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.
Motivate and lead a high performance team by attracting developing engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations monitoring and evaluating performance providing feedback and facilitating employee development per the companys policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings oneonone meetings appropriate email IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission vision and values.
Job Requirements:
BS/BA degree in Marketing Design or related field
10 years of marketing experience that includes enterprise B2B B2C and digital marketing
5 years of marketing leadership experience with multiple levels of management
Deep domain experience in digital marketing and different ABM approaches
Demonstrable experience establishing and leading marketing strategy in a dynamic and fastpaced startup environment
Experience with relevant technologies and a playbook for building a highlyeffective demand generation marketing stack
Excellent quantitative marketing skills with a successful track record of using data and analytics to improve conversion through the funnel by experimenting then scaling
Outstanding communication and presentation skills
Wellversed at collaborating gaining consensus and aligning marketers and nonmarketers around a creative and content vision
Strong knowledge of SEO best practices and how to implement as part of marketing strategy
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The payrange for this position is $159500.00 $257000.00; base payoffered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).This position is eligible for participation in a shortterm incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
Required Experience:
Director
Employment Type
Full-Time
