Vice President Franchise Management - Television
Vice President Franchise Management - Television
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Job Description
Franchise Management is a new and growing division of Sony Pictures Television with the directive to identify develop and execute longterm strategic business plans that transform television success into independent revenuegenerating businesses for the studio.
Sony Pictures Television Studios (SPTS) is one of the industrys leading content providers producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry SPTS produces 50 shows each year including THE BOYS COBRA KAI THE GOOD DOCTOR OUTLANDER and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company a subsidiary of Tokyobased Sony Group Corporation.
We are looking for a Vice President to report to the new EVP of Franchise Management. Do you have an entrepreneurial spirit thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television The new role of VP SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action animation and kids. We are specifically looking for a candidate with recent experience developing entertainment brands that appeal to an adult audience with demonstrated understanding of social fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys apparel publishing gaming as well as popup locationbased entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business then Sony Franchise Management looks forward to meeting you.
Core responsibilities:
Creating 35year franchise plans focused on the launch build and sustain of IP across adult kid and animated content.
Lead franchise research with the internal teams to analyze audience fandom and use the data to inform plans and create compelling stories to entice partnerships.
Key liaison with Sony Consumer Products on all aspects of consumer products including assets procurement creative strategy product and retail strategy and marketing.
Ability to lead creative product strategies that result in high quality ancillary product development.
Work with Sony Music teams to maximize music strategies and opportunities.
Create and implement new processes that streamline the ancillary product business across the company.
Work closely with creators producers and talent to garner input and support for ancillary brands.
Identify and commission new content to sustain IP including shorts music videos unboxing talent videos and influencer content.
Create and influence compelling presentations sizzles and other sales materials.
Set up an efficient share site to house all franchise assets from decks to art to video.
Seek out negotiate and implement promotional partnerships to support brands.
Oversee the approval of products ensuring systems are in place to share with key stakeholders.
Identify ticketed event and new opportunities working with Location Based Entertainment team and implement strong project management systems for .
Work closely with marketing to create long term franchise marketing plans identifying new content and social strategies.
Requirements:
4year degree MBA a plus
10 years work experience in entertainment franchise development licensing and retail marketing
Experience working on adult targets brands: Superhero Gaming a plus
Understanding of streaming metrics
Strong retail expertise with ability to overcome obstacles to achieve results
Proven expertise in using multimedia strategies to create and sustain a successful brand
Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns
Expert presenter capable of putting together compelling sales presentations
Direct experience negotiating licensing and other deals
Strong problem solver with the ability to overcome obstacles to achieve results
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Chief
Employment Type
Full-Time
