Sr Director Product Management - Adobecom Acrobat

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

is Adobes marquee web presence and is the driver of the bulk of Adobes direct commerce business. Acrobat is used by over 1B people worldwide on multiple surfaces and is integral with the Acrobat business from top of the funnel search engine optimization (SEO) through to direct purchases. Additionally Adobe has a robust mobile app portfolio that spans across the creative and efficiency businesses and growing app store optimization (ASO) across both iOS and Android platforms is crucial to business success.

Your job will be twofold:

• Grow and lead the Acrobat business starting with SEO through to online purchase of Acrobat offerings.

• Optimize and expand Adobes mobile apps via ASO across the entire Digital Media app portfolio.

This role requires a deep understanding of the search landscape across web and mobile platforms. You will need to develop a strategy that takes into consideration how keywords and metadata influence search rankings build a growth motion to influence those rankings and partner closely with analytics to report on progress and impact. In addition you will lead product release updates across and the app stores using that content to drive traffic conversion and app downloads.

What Youll Do

• Articulate a compelling vision for Adobes Acrobat web presence with specific strategies relevant to our key markets.

• Devise and implement a targeted content and SEO strategy to attract relevant traffic to Acrobat web products; stay closely attuned to the evolving SEO environment.

• Leverage data to drive decisions by crafting compelling roadmaps for driving balanced ARR growth and leading product releases.

• Partner closely with the corporate team to build an outstanding mobile web experience for worldwide.

• Build deep integrations between and Acrobat web products crafting clear pathways for visitors to move between these seamlessly and easily.

• App Store subject matter authority author of the Adobe app store playbook; ensure knowledge alignment and consistency of ASO standard methodologies across mobile app teams.

• Centralized partner management for Apple and Google with specialized App Store touchpoints.

• Governance of ASO agencies including selection contracts deliverables.

• Ownership and management of mobile measurement and attribution tools; driver of consistent approach to ASO performance measurement & data analytics.

• Manage a team of highimpact product SEO managers and ASO experts to drive experience and across the product portfolio.

• Authoritatively define problems for the team to address. Align those problems to measurable objectives and key results to provide space for bottomsup creative solutions.

What is needed to succeed

• Validated product management leadership experience of 10 years on web and mobile web surfaces including leading highly complementary teams of product managers. Strong SEO expertise and experience strongly preferred.

• Solid understanding of mobile apps and ASO is vital.

• A strong record of delivery with impact and a hardworking dedication to customer experience and product quality.

• Experience in developing and maintaining deep partnership with marketing engineering and design counterparts.

• Confirmed insights in the areas of customer insight datadriven decision making critical thinking and product innovation.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $185900 $391600 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

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