Director Integrated Marketing Communications Campaigns

Location:

Address:

Job Title:

Canada Goose isnt like anything else. Weve built something great something special an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support gamechanging people.

Here opportunities are everywhere to try something new to learn to do meaningful and impactful work and theyre yours for the taking.

Position Overview:

We are seeking a strategic resultsdriven Director for Integrated Marketing Communications (IMC) & Campaigns to lead and execute crosschannel marketing campaigns. This role will oversee the development and of cohesive marketing strategies across digital traditional and experiential channels. The Director will collaborate with internal teams agencies and external partners to drive brand awareness customer engagement and business growth.

What Youll Do:

• Integrated Marketing Strategy:
  • Lead the development and implementation of integrated marketing campaigns that align with business objectives brand goals and target audiences.
  • Ensure marketing initiatives are aligned across all channels (digital social media print events etc. for a unified brand experience.
  • Work closely with product sales and creative teams to define campaign goals key messaging and tactics.
• Campaign Planning & :
  • Oversee the endtoend of marketing campaigns from concept through to measurement and reporting.
  • Develop and manage campaign timelines budgets and resources to ensure projects are delivered on time and within budget.
  • Coordinate with internal teams agencies and vendors to ensure smooth of marketing initiatives.
  • Optimize campaigns based on realtime data feedback and performance metrics.
• Crossfunctional Collaboration:
  • Collaborate with key stakeholders across departments (brand digital marketing creative product etc. to ensure campaign alignment and deliverables.
  • Work with external agencies media buyers and influencers to create and execute highimpact marketing strategies.
  • Lead regular communication and reporting to ensure transparency and alignment on campaign progress and performance.
• Brand Development & Positioning:
  • Ensure consistent brand messaging and positioning across all marketing channels.
  • Monitor and manage brand health metrics ensuring campaigns reflect the companys voice and vision.
  • Act as the guardian of the brands tone and messaging ensuring it is maintained in all communications and creative.
• Data Analysis & Reporting:
  • Track and analyze campaign performance including KPIs ROI and other key metrics to ensure campaign effectiveness.
  • Prepare reports and present findings and recommendations to senior leadership providing actionable insights for future initiatives.
  • Utilize datadriven insights to refine and improve ongoing and future campaigns.
• Team Leadership & Mentorship:
  • Manage and mentor a team of marketing professionals fostering a collaborative highperformance culture.
  • Provide strategic direction coaching and support to team members to enhance their skills and career growth.
  • Ensure that the team stays current with marketing trends tools and best practices.

Lets Talk About You:

• 7 years of experience in integrated marketing campaign management or related marketing roles.
• Proven track record of successfully managing largescale marketing campaigns across multiple channels.
• Experience working with crossfunctional teams and managing external agencies and vendors.
• Strong understanding of integrated marketing strategies digital marketing and traditional marketing tactics.
• Excellent leadership communication and interpersonal skills.
• Strong project management skills with the ability to juggle multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• High proficiency in marketing software and tools (e.g. CRM systems Google Analytics marketing automation platforms social media management tools).
• Creative and strategic thinking with a deep understanding of customer behavior.

Whats in it For You

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world identify challenges and to discover design produce and deliver great products and service. Our different perspectives are what enable us to create dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interviewaccommodation for your interview please email us at