Paid Search SEM Specialist Amazon MX Player

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or adsupported video on demand) services MX Player and Amazon miniTV into one service Amazon MX Player.

Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a startup like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.

You can read about the service here:

We are looking for a Marketing Specialist Paid Search (SEM) to join our Amazon MX Player team and help driving new customer acquisition. You will define execute and measure Paid Search marketing from strategy to to drive scalable growth for the business. This person will be passionate about measuring ROI as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. A creative mindset for pushing boundaries and the ability to work effectively with partners are some of the key skills we are looking for.


Key job responsibilities
Key job responsibilities
Translate channel insights into test plans product/feature proposals and opportunities for optimization.
Define and run tests including A/B experiments to test new vendor features and/or inform new product development.
Planning management and of all Amazon MX Player SEM campaigns including but not limited to account setup development and implementation of strategies campaign structure budget management daily bidding and invoice management
Achieve targeted performance KPIs including optimizations and campaign troubleshooting
Partner closely with crossfunctional teams such as Marketing Analytics Product Finance to drive best practices identify testing opportunities and develop roadmaps
Execute campaign optimization tactics (bidding ad copy and landing page testing) to achieve spend efficiency and volume targets.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
Partner with strategic crossfunctional teams to support GTM plans for upcoming content launches

BASIC QUALIFICATIONS
4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
4 years experience using any of the following Paid Search management tools: Google Ads Editor Microsoft Ads Editor Kenshoo Marin Software QuanticMind Search Ads 360 (DoubleClick Search)
SEM/PLA bid management platform experience required
Experience with keyword analysis common keyword research tools
PREFERRED QUALIFICATIONS
4 years in Paid Search (SEM) managing direct response or acquisition marketing campaigns in the media & entertainment industry.
Demonstrated leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs explain complex issues and communicate plans to senior executives
Timemanagement skills: ability to thrive in a fastpaced environment and to manage multiple competing priorities simultaneously making the necessary tradeoffs among customer experience scope and time to market.
Ability to use data and metrics to back up assumptions drive rationale discover root causes and identify opportunities.

4 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience in a marketing role

Experience working with a Content Management System (e.g. Wordpress Drupla Joomla etc.
Experience using integrated campaigns to solve brand/business challenges

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